PR & Media Guides
How media placement actually works — the real routes into each publication, what makes a story land, and how we get founders and brands featured in the publications that matter.
Get featured in a publication
The real routes into each outlet — what they publish, which routes are earned and which are paid, and how to build a story worth running.
How to Get Featured in Forbes
Forbes is the most recognised business brand in the world. The real routes in, what each involves, and how to build a story worth publishing.
Read the guide →How to Get Featured on MSN
MSN reaches millions through Microsoft. How MSN features actually work, what a feature includes, and how to get featured — with real client examples.
Read the guide →How to Get Featured in CEO Weekly
CEO Weekly reaches executives, founders and business owners. What it is, what a feature includes, and how to get featured.
Read the guide →How to Get Featured in NY Weekly
NY Weekly covers business, founders and New York stories. What it is, what a feature includes, and how to get featured.
Read the guide →How to Get Featured in Women's Journal
Women's Journal features women founders, executives and leaders. What it is, what a feature includes, and how to get featured.
Read the guide →How to Get Featured in Healthcare Business Today
Healthcare Business Today reaches providers, executives and health-tech founders. What it is, what a feature includes, and how to get featured.
Read the guide →How to Get Featured in Benzinga
Benzinga reaches retail investors, traders and finance professionals. What it is, what a feature includes, and how to get featured.
Read the guide →How to Get Featured in Yahoo Finance
The three real routes onto Yahoo Finance, what each costs, how long it takes, and who is actually eligible. No guarantees, no myths.
Read the guide →How to Get Featured in Fox Interviewer
Fox Interviewer is an independent digital publication, not Fox News. What it is, what a feature includes, and how to get featured.
Read the guide →How to Get Featured in USA Today
The three routes into USA Today, what each costs, how long it takes, and how contributor content differs from staff reporting. No guarantees, no spin.
Read the guide →How to Get Featured on AP News
What it costs to get a press release on AP News, how long it takes, and the difference between distributed releases and earned AP coverage.
Read the guide →How to Get Featured in LA Wire
LA Wire covers Los Angeles business, culture and the people building on the West Coast. What it is and how to get featured.
Read the guide →How to Get Featured in US Reporter
US Reporter covers business, people and stories across the US. What it is, what a feature includes, and how to get featured.
Read the guide →How to Get Featured in Digital Journal
Digital Journal covers tech, business and innovation. What it is, what a feature includes, and how to get featured.
Read the guide →How to Get Featured in International Business Times
International Business Times covers business and markets across regional editions. What it is and how to get featured.
Read the guide →How to Get Featured in Entrepreneur Magazine
The real routes into Entrepreneur — staff editorial, the Leadership Network, and agency pitching — and how to build a story worth publishing.
Read the guide →How to Get Featured in Business Insider
Business Insider is staff-written and hard to get. The real routes in, what its reporters actually publish, and how to build a story worth their time.
Read the guide →How to Get Featured in Bloomberg
Bloomberg is one of the hardest names in business media. What its journalists cover, who realistically gets coverage, and the honest path toward it.
Read the guide →How to Get Featured in Fast Company
Fast Company covers innovation, design and the future of business. What it publishes, the routes in, and how to shape a story it will actually run.
Read the guide →How to Get Featured in Inc. Magazine
Inc. covers founders and growing companies. What its editors publish, the honest routes in, and how to build a story worth running.
Read the guide →How to Get Featured on Apple News
Apple News is a platform, not a publication. What being featured there really means, how articles actually get onto it, and the honest route for founders.
Read the guide →How to Get Featured on Google News
Google News is an aggregator, not a publication. Why there is no submission step, what getting featured there really means, and how coverage gets there.
Read the guide →How to Get Featured in MarketWatch
MarketWatch is Dow Jones-owned and staff-written. Who its journalists actually cover, why guaranteed placements are not credible, and the honest path forward.
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PR for your industry
What coverage does for your specific business, where the stories come from, and what editors in your space actually publish.
How to Get Press for Your Business
A practical guide to earning media coverage — what makes a story publishable, how to pitch, and what to do when pitching does not work.
Read the guide →How to Get Press for Your Startup
How startup founders earn media coverage — what reporters actually cover, how to find a story before you have news, and how to pitch with no track record.
Read the guide →How to Get Press for Your SaaS Company
How SaaS companies earn press coverage — why product pitches get ignored, how to turn usage data into a story, and which routes into publication are real.
Read the guide →How to Get Press as a Coach
How coaches earn genuine media coverage — finding a publishable idea inside your practice, where to pitch, and how to spot a guarantee that is not real.
Read the guide →How to Get Press as a Consultant
How consultants earn media coverage — publishing from client work without breaching it, trade versus business press, and what a working pitch actually says.
Read the guide →How to Get Press as a Real Estate Agent
A practical guide for agents and brokers: the real routes into the press, what housing reporters want from you, and how to become a source they call back.
Read the guide →How to Get Press as an Attorney
How lawyers earn media coverage: the four routes available, where legal stories come from, handling a reporter's call, and the bar rules to clear first.
Read the guide →How to Get Press as a Financial Advisor
How advisers earn media coverage without a compliance problem: which routes exist, what editors actually publish, and how to build review into the process.
Read the guide →How to Get Press for Your Medical Practice
How physicians and practices earn media coverage: what health editors publish, the patient privacy line, claims to avoid, and working with health reporters.
Read the guide →How to Get Press for Your Ecommerce Brand
A practical guide to ecommerce press: which desks cover you, the lead times that decide inclusion, what to prepare, and how to tell earned coverage from paid.
Read the guide →How to Get Press as an Author
A practical guide for authors: the four kinds of coverage, why lead times close doors early, turning a book into pitchable ideas, and what stays open.
Read the guide →How to Get Press as a Speaker
A practical guide for professional speakers: publishing the argument behind the talk, which outlets actually move bookings, and the fastest routes in.
Read the guide →How to Build a Personal Brand With Press
How published coverage builds durable authority: choosing a territory, the order coverage happens in, cadence over volume, and the limits worth knowing.
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How PR actually works
Costs, terminology, vetting an agency, and the questions worth asking before you pay anyone.
How Much Does a PR Agency Cost?
What PR actually costs in 2026 — retainers, per-placement pricing, project fees, and how to tell what you are paying for.
Read the guide →How Much Does It Cost to Get Featured in the Press?
What press coverage costs by route and outlet tier — earned, contributor, sponsored and wire — and how to tell which you are buying.
Read the guide →What Does ChatGPT Say About Your Business?
How to check what AI assistants say about your company, why they say it, what a thin answer means commercially, and what published coverage really changes.
Read the guide →How AI Engines Choose Their Sources
What makes a source citable by AI Overviews, ChatGPT search and Perplexity: corroboration across independent sources, clear attribution, and consistency.
Read the guide →What Is Earned Media?
Earned, owned and paid media explained in plain English: why earned coverage carries different weight, and where contributor and sponsored routes sit.
Read the guide →Is Guaranteed PR Legit?
When a guaranteed placement is a real product and when it is a warning sign, plus the exact questions that reveal which one you are actually being sold.
Read the guide →How to Vet a PR Agency
A practical checklist for evaluating any PR or media placement firm — what to ask, what evidence to demand, and the warning signs worth walking away from.
Read the guide →HARO Alternatives: Source-Request Platforms and What Else Works
How journalist request services work, what they are genuinely good and bad at, the real time cost involved, and the other routes to earned press coverage.
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