PR Agency in Washington

A PR agency in Washington State helps your business appear in the publications that people across the state trust, and in the search results that follow. For most Washington companies that means reaching two audiences: the Seattle business community, where investors, partners and senior hires pay attention, and the regional readerships of Tacoma, Olympia, Bellingham, Kitsap County and the Tri-Cities, where customers often decide who to work with.

This page is about the state rather than Washington, DC. DNA works with businesses in Washington State remotely. We develop the story, write it to the standard of each publication, manage the placement and make sure you approve every word before anything goes live. The articles then work for you long after publication, in sales conversations, on your website and when someone looks you up.

Who PR in Washington suits

The state's economy is broad, and so is the range of businesses that gain from coverage. We commonly work with:

• Seattle and Eastside technology companies that need credibility beyond their own network.
• Aerospace and manufacturing suppliers around Everett, Renton and Puget Sound.
• Food, agriculture and wine businesses in the Yakima Valley, Walla Walla and the wider east of the state.
• Professional services and healthcare practices in Tacoma, Olympia and Bellingham that depend on local reputation.
• Consumer brands building a Pacific Northwest following before growing nationally.

The Washington media landscape

Seattle sets much of the state's business agenda. The Seattle Times is the best-known daily, and Business Journal Seattle covers funding, leadership, real estate and company growth for an audience of owners and executives. That combination makes Seattle coverage useful well beyond the city itself.

Around Puget Sound, The News Tribune covers Tacoma and Pierce County, The Olympian follows the state capital and the business of state government, and the Kitsap Sun serves the communities across the water. Further north, The Bellingham Herald covers Whatcom County and the area near the Canadian border. In the south-west, The Daily News serves Longview and Cowlitz County, and east of the Cascades the Tri-City Herald covers Kennewick, Pasco and Richland. The Washington Guardian adds another voice on state affairs. Each of these titles has its own readership and its own sense of what counts as local news.

What stories travel in Washington

Washington readers are used to big names. Amazon, Microsoft, Boeing, Starbucks and Costco all grew from the Puget Sound area, so stories about technology, cloud services, retail innovation and aerospace sit naturally in Seattle media. That also means the bar is high: a story needs a clear point about what is new and who it helps.

Away from Seattle, the strongest subjects are often closer to the land and the water. The ports of Seattle and Tacoma make trade and logistics a regular theme. Eastern Washington is known for apples, wheat, hops and a growing wine industry, and the Tri-Cities are shaped by the Hanford site and the science and engineering work around it. The Kitsap Peninsula has a strong naval and maritime presence. A story framed around one of these local strengths will read as relevant rather than promotional.

Local, state and national coverage together

We often plan Washington coverage in layers. A feature in the paper that covers your home town reaches people who can become customers this month. Seattle business coverage tells the wider state, and potential investors, that you are a company to take seriously. National placements then extend that to buyers and partners outside the Pacific Northwest. Together they give anyone searching your name a consistent, credible picture.

How it works with DNA

We begin by understanding your business, your customers and the parts of the state that matter most to you. We then recommend the Washington titles that fit, develop the angle and write the article to that publication's style. You review the draft, request changes and approve the final version. We manage the placement and share the live link with you once it is published. Expect the process to take weeks rather than days.

Publications we place in across Washington

A selection of the titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

• Business Journal Seattle
• The News Tribune
• Tri-City Herald
• The Olympian
• Kitsap Sun
• The Bellingham Herald
• The Daily News
• Washington Guardian

City pages: PR agency in Seattle.

Frequently asked questions

Do I need a PR agency based in Seattle?

No. What matters is knowing which Washington publications reach your audience and how they write. We work with Washington businesses remotely and plan coverage across Seattle and the regional dailies.

How do I get featured in Washington State newspapers?

Begin with a story that connects your business to something Washington readers care about, such as local jobs, technology, trade or agriculture. We shape the story, write it to the paper's standard and manage placement once you approve it.

Is this for Washington State or Washington, DC?

This page covers Washington State, including Seattle, Tacoma, Olympia, Bellingham, Kitsap County, Longview and the Tri-Cities.