PR Agency in Seattle

A PR agency in Seattle helps your business appear in the publications that people across Puget Sound and Washington State actually read. For a Seattle company, that usually means a well-made story in the regional business press, a feature in a nearby city paper, and coverage you can point to when you talk to investors, new hires and customers.

Digital Networking Agency works with businesses in Seattle remotely. We develop the angle, write the article to each publication's standard, manage the placement and send everything to you first, so you approve every word before it goes live. You get coverage in recognised Washington titles without having to build a press operation of your own.

Who PR in Seattle suits

Seattle has a crowded field of ambitious companies, many competing for the same engineers, the same customers and the same attention. The businesses we most often help here include:

• Software and cloud start-ups that sit in the shadow of very large technology employers and need a public profile of their own.
• Founders raising capital who want credible coverage to share with investors and board members.
• Health, biotech and global health organisations in a city known for research institutions and philanthropy.
• Consumer brands in coffee, food, outdoor gear and retail, sectors the city has long been associated with.
• Professional firms, from law and accountancy practices to consultancies, that serve the region's growing companies.

The Seattle media landscape

Seattle's media mix leans towards business and technology. Business Journal Seattle covers deals, leadership moves, property and the companies shaping the regional economy, which makes it a natural home for a founder profile or a growth announcement. The Seattle Times remains the city's best-known daily newspaper, and the surrounding region has a solid base of long-established local papers.

Beyond the city itself, The News Tribune covers Tacoma and Pierce County, The Olympian reports from the state capital, and the Kitsap Sun serves communities across the Sound. Further afield, The Bellingham Herald and the Tri-City Herald give you reach into northern and eastern Washington, which matters if your customers are spread across the state rather than concentrated around Seattle.

What stories travel in Seattle

The strongest Seattle stories connect your business to something the region already cares about. Readers here are used to hearing about cloud computing, e-commerce, aerospace and maritime trade, so an angle that shows how a smaller company fits into, or challenges, those industries tends to land well. Angles we develop regularly include:

• A founder leaving a large technology employer to build something independent.
• A product or service tied to the port, logistics or the maritime economy.
• Life sciences and health research with a clear benefit for patients.
• Sustainability, clean energy and outdoor recreation, which carry real weight in the Pacific Northwest.
• Hiring, expansion or a new location in the Seattle area, including Bellevue and Redmond.

Whatever the angle, it needs a reason to exist now. We look for the timely detail in your news, whether that is a launch, a milestone, a new partnership or a considered view on a regional debate such as housing, transport or the future of remote work.

Local, state and national coverage together

Most Seattle clients benefit from layering their coverage. A story in Business Journal Seattle speaks directly to the local business community. Placements in titles such as The Olympian or The News Tribune extend that reach across Washington State, which helps companies selling to public bodies, regional customers or communities outside the city. National business titles then add weight when you are speaking to investors, partners or customers in other states.

How it works with DNA

We start with a conversation about your business, your goals and the audiences you want to reach in Seattle and beyond. From there we suggest the Washington publications that fit, develop the story angle and write the article in the style each title expects. You review the draft and approve every word before anything is submitted. We then manage the placement through to publication and share the live coverage with you. The process takes weeks rather than days.

Publications we place in for Seattle

These are the Seattle titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

• Business Journal Seattle

Across Washington

• The News Tribune
• Tri-City Herald
• The Olympian
• Kitsap Sun
• The Bellingham Herald
• The Daily News
• Washington Guardian

See every title we place in across the state on our PR agency in Washington page.

Frequently asked questions

Do I need a local Seattle PR agency?

No. What matters is knowing which Washington publications suit your story and how to write for them. We work with Seattle businesses remotely and handle the whole process, from the first angle to the approved, published article.

How do I get featured in Seattle business media?

Start with a clear, timely story that connects to the regional economy, such as growth, new funding, hiring or a product launch. We shape that story, write it to the standard of titles like Business Journal Seattle and manage the placement for you.

What does a Seattle PR agency do?

A Seattle PR agency finds the right angle for your business, prepares articles for local and state publications and manages each placement. With DNA, you approve every word before it goes live.