Written for founders, read by founders
We find the lesson inside your business and build it into a piece written to editorial standard. You approve every word before anything is submitted.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
Inc. has covered entrepreneurs and growing companies for decades, spanning growth, hiring, leadership and funding, and is known for the Inc. 5000 ranking.
Its audience is founders and operators, so the coverage reaches actual peers and buyers rather than a general audience. Commercially useful, not just flattering.
Best for: Founders and growing private companies.
Inc. coverage is a newsroom and columnist decision, and no fee changes that. Staff writers and the regular columnists choose what they run. The Inc. 5000 sits alongside as a separate, criteria-based ranking with a formal application and verified growth requirements, so the published eligibility rules are worth checking at source well ahead of the window rather than relying on anyone's summary of them. Sponsored content is a paid, labelled commercial product and reads as one to anybody paying attention. Agency-assisted pitching is the fourth route: developing the angle, writing it to the standard the desk expects and taking it to the person who covers your space. That is the work you buy. Publication remains the editor's call, and we would be wary of anyone describing it otherwise.
The pieces that work read like one founder telling another what actually happened. A usable angle is narrow: the hire that went wrong and the process you rebuilt afterwards, a pricing change and what it did to retention, the call you made when cash was tight. Readers expect the mechanics set out precisely enough to borrow from: what you tried, in what order, what it cost in time or margin. It sits in the growth, leadership, hiring or operations coverage rather than a news slot. Milestones do not travel here, because a round, a rebrand or an anniversary hands a reader nothing they can apply. Be willing to include the part that does not flatter you, since that is usually the part worth publishing.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Inc. before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.