Get featured on Pitchfork
Music stories written for Pitchfork's readers
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured on Pitchfork?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About Pitchfork
Pitchfork is a Condé Nast music publication that calls itself the most trusted voice in music. It publishes news, album reviews, Best New Music, features, lists and columns, and runs Pitchfork Music Festival editions in London, Paris and Mexico City.
Why a feature here matters
Pitchfork presents itself as the most trusted voice in music, so a considered piece there gives artists, labels and music businesses a credible reference point to share with fans, promoters and partners.
Best for: Independent artists and bands, labels, managers, music technology founders, venues, promoters and festival organisers.
How coverage happens at Pitchfork
There are two ways in. You can approach Pitchfork yourself: send genuine news or a press release to news@pitchfork.com, the address its contact page gives for the news department, or work through a label or publicist who knows its critics. That route is free, but it is slow and uncertain, and reviews and coverage are entirely the editors' and critics' decision. The second way is to work with DNA. We develop the angle with you, write the feature to the standard Pitchfork readers expect, and manage the placement. You approve every word before it goes live.
The kind of story that lands
Pitchfork is organised around news, reviews and features, so the stories that fit have musical substance and a reason to exist now. Strong angles include an artist explaining how a record was made and what shaped it, a label founder on building a scene or a catalogue, a music technology company changing how artists release or tour, or a promoter on what it takes to keep independent venues alive. The best pieces carry a point of view and specific detail about the music and the people behind it. Success-story copy, award lists and brand announcements with little connection to the music itself do not suit a publication that calls itself the most trusted voice in music.
How to Get Featured on Pitchfork
To get featured on Pitchfork, you need news, music or a story that its editors and critics judge worth covering, and a route to the right desk. Pitchfork does not publish an open music submission form. What its contact page does give is a single address, news@pitchfork.com, for both its news department and press releases.
Reviews and features are decided by Pitchfork's own editorial team. If you want a written feature about you, your music or your company that you control from first draft to final approval, DNA can develop the story, write it to Pitchfork's standard and manage the placement, and you approve every word before it goes live.
What Pitchfork is
Pitchfork calls itself the most trusted voice in music. It is a Condé Nast title, and its masthead lists an editorial team led by a head of editorial content, with a news director, senior editors, staff writers and contributing editors and writers. It also runs a subscription that lets members rate and review albums using the same point system as its critics, and it has Pitchfork Music Festival editions in London, Paris and Mexico City.
What Pitchfork covers
The site is organised around News, Reviews, Best New Music, Features, Lists and Guides, Columns, Video and a podcast. News moves fastest: tour announcements, cancellations, releases and industry developments. Reviews carry Pitchfork's critical judgement on albums and tracks, and Best New Music collects the releases its critics rate most highly. Features and lists give room for interviews, profiles, essays and round-ups such as weekly guides to new albums.
How to get featured on Pitchfork
There is no shortcut to the review pages. The realistic routes are to give the news desk something it can report, to build the kind of profile that makes a release impossible for critics to ignore, and to make sure the right people have heard the music. Pitchfork's masthead is public, so you can see who covers news and who edits reviews before you approach anyone.
For artists, that usually means working through a label, manager or music publicist who already has relationships with critics. For companies and people around music, such as founders of music technology, venues, festivals and labels, a news angle or a considered feature is the more natural fit.
How to submit music to Pitchfork
Pitchfork's contact page does not list a music submission address or form. It directs news and press releases to news@pitchfork.com, editorial and technical errors to corrections@pitchfork.com, and subscription questions to its customer care team. If you have a genuine news story about a release, such as a surprise album, a notable collaboration or a tour, a short, factual press release to the news address is the route Pitchfork itself publishes.
Keep it short. Lead with the news, include the release date, links to stream the music privately and one line on why it matters. Long biographies and adjectives do not help.
How to get a Pitchfork review
Pitchfork does not explain on its site how albums are chosen for review, and there is no form to request one. Reviews are the critics' call. What you can control is the groundwork: a strong release, a clear story around it, coverage elsewhere that shows momentum, and a publicist or label who can put the record in front of the right editor at the right time. Nobody outside Pitchfork can promise a review or a score.
What makes a strong story for Pitchfork
- Clear news value: a release, tour, signing or industry development with a date and a reason to care now.
- Musical substance: something to say about the work itself, its influences and the people who made it.
- A point of view: features and columns favour an argument or a scene worth explaining, not a list of achievements.
Generic success stories and brand announcements with little connection to music do not fit. For a broader music and culture comparison, see how stories are shaped for Rolling Stone UK.
How the process works
With DNA, the work runs in four steps. We first check whether your story suits Pitchfork's readers and tell you plainly if it does not. You share the substance: the music, the people, the news and what makes it distinct. We draft the feature in a voice that suits the publication and revise it with you. Once you approve every word, we manage the placement and send you the live link.
How long it takes
Allow weeks rather than days. If the story is tied to a release or a tour, start well before the date so the angle, drafting and your review are finished in time.
How we get you in Pitchfork
Questions about Pitchfork
Is the Pitchfork coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for Pitchfork before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
Does Pitchfork accept music submissions?
Pitchfork does not publish a music submission form or address. Its contact page lists news@pitchfork.com for the news department and press releases, so genuine news about a release can go there. Reviews remain the critics' decision.
Where do I send a press release to Pitchfork?
Pitchfork's contact page gives news@pitchfork.com as the address for press releases and for getting in touch with its news department.
Where is Pitchfork Music Festival?
Pitchfork's site currently lists Pitchfork Music Festival editions in London, Paris and Mexico City. Check the festival pages linked from the site for dates and line-ups.