Get featured in Reuters
Business and market stories, written to Reuters' standard
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in Reuters?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About Reuters
Reuters is an international news agency founded in London in the mid-nineteenth century by Paul Julius Reuter, and it is now part of Thomson Reuters. It supplies news, pictures and video to media organisations around the world and publishes its own reporting online.
Why a feature here matters
Reuters is read closely by investors, executives and other newsrooms, and its reporting is carried by news organisations that subscribe to its service, so a story there travels well beyond a single site.
Best for: Listed and fast-growing companies, founders raising capital, finance, energy and technology executives, economists, analysts and specialist experts.
How coverage happens at Reuters
There are two ways in. The first is to approach Reuters yourself. Its journalists cover defined beats, from markets and companies to energy, technology and legal affairs, so the practical route is a short, factual note to the reporter covering your field, or a tip through the route Reuters lists on its site. That is free, but the bar for news is high, it is slow, and Reuters decides what it reports. The second way is to work with DNA. We develop the angle with you, write the piece to Reuters' standard and manage the placement. You approve every word before it goes live, and we tell you plainly if your story would sit better in another title.
The kind of story that lands
Reuters is built on facts that matter to markets and decision-makers, so the story needs substance rather than adjectives. A company with a material development, such as a funding round, an acquisition, a new market or a significant contract, fits its business and markets coverage. So does an executive or analyst with genuine expertise on energy, commodities, technology, regulation or trade. Strong pieces are specific and verifiable: who, what, where, and why it matters to an investor or an industry. Lifestyle angles, product launches without wider significance and promotional language do not suit Reuters, and a story that only matters locally is better placed elsewhere.
How to Get Featured in Reuters
To get featured in Reuters, you need a story with real news value for business, markets or world affairs, and you need to get it in front of the journalist who covers that subject. You can do that yourself, by contacting the right reporter or using the tip route Reuters lists on its site, or you can have a story developed and placed with professional help.
Approaching Reuters directly is free, but the bar is high and Reuters decides what it reports. DNA offers another way in: we develop the angle with you, write the piece to Reuters' standard, manage the placement, and you approve every word before it goes live.
What Reuters is
Reuters is one of the world's oldest and largest news agencies. It was founded in London in the mid-nineteenth century by Paul Julius Reuter and is now part of Thomson Reuters. As an agency, it supplies news, pictures and video to newspapers, broadcasters, websites and financial professionals around the world, and it also publishes its own reporting online. Its reputation rests on speed, accuracy and a neutral, factual style.
What Reuters covers
The site is organised around World, Business, Markets, Sustainability, Legal and Technology, with Breakingviews providing financial commentary and analysis. Coverage is international and heavily weighted towards companies, markets, energy, commodities, economics, politics and regulation. Reporters work defined beats, which matters when you are deciding whom to approach.
How to get featured in Reuters
Begin by finding the reporter who covers your sector and region. Reuters stories carry bylines, so reading recent coverage of your industry shows you who writes about it. A good approach is short and factual: the news in one line, why it matters to investors or the wider industry, and who can speak to it. Material facts, such as a deal, a funding round, a regulatory decision or new data, carry more weight than opinions or product news.
- Lead with the news, not the company history.
- Offer access to a named spokesperson who can speak on the record.
- Be accurate. Reuters checks facts, and errors end a conversation quickly.
How to submit a story or tip to Reuters
For a news tip, Reuters lists a route on its site for getting information to its journalists, including for sources who need confidentiality. For an ordinary business story, contacting the reporter or bureau that covers your field directly is usually more effective than a general inbox. Either way, Reuters decides whether and how to report it.
Press releases, photos and write-for-us
A press release on its own is rarely a route into Reuters. Reporters may follow up a release that contains material news, particularly a significant company announcement, but they write their own story and seek their own sources. Reuters is written by its own journalists and correspondents and does not offer an open write-for-us programme of the kind many blogs and magazines run. Its pictures come from staff photographers and freelance contributors working with its pictures desk, and photographers interested in that work approach Reuters through the contact routes on its site.
What makes a strong story for Reuters
Think like an investor or an industry insider. A growth company announcing a significant contract, an energy executive explaining a shift in supply, or an analyst with new evidence on a market trend all fit. Vague claims, superlatives and self-promotion do not. Stories that work for a wire service are similar to those that suit AP News, while purely financial angles also fit Bloomberg.
How the process works
With DNA, the work runs in four steps. We test whether your story has the substance Reuters expects and say so if it does not. You share the facts and the people who can stand behind them. We draft the piece to Reuters' standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
How long it takes
Developing the angle, checking the facts, drafting, your review and the placement all take time. Expect weeks rather than days.
How we get you in Reuters
Questions about Reuters
Is the Reuters coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for Reuters before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
How do I submit a story or tip to Reuters?
Reuters lists a route on its site for sending information to its journalists. For a business story, the reporter who covers your sector is usually the better first contact. Reuters decides what it reports.
Does Reuters publish press releases?
A press release alone is rarely a route to a Reuters story. Reporters may follow up an announcement that contains material news, but they write their own piece and check the facts independently.
Can I write for Reuters?
Reuters does not run an open write-for-us programme. Its reporting comes from its own journalists and correspondents. DNA can develop a piece about you, write it to Reuters' standard and manage the placement, with your approval on every word.