Human, useful stories for a mass UK readership
We write a custom feature about you and manage the placement. You approve every word before it goes live.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
The Sun launched in 1969 and describes itself as Britain's largest newspaper. It is published by News Group Newspapers, part of News UK and Ireland, and is a member of the press regulator IPSO.
The Sun writes for a mass UK readership across news, sport, showbiz, money, travel and lifestyle, so a feature there reaches people well beyond any one industry.
Best for: Consumer brands, founders with a personal story, money, health and travel experts, entertainers, sports figures and readers with extraordinary experiences.
There are two ways in. You can approach The Sun yourself: its contact page asks people with a story to call the newsdesk or email exclusive@the-sun.co.uk, and letters go to letters@the-sun.co.uk. That route is free and suits breaking news and strong human interest, but the editors decide what runs and not every tip is taken up. The second way is to work with DNA. We develop the angle with you, write the feature in the plain, direct style The Sun's readers expect, and manage the placement. You approve every word before it goes live.
The Sun's contact page says it wants celebrity, human interest, scandal or anything else people in Britain would want to read about, and its sections show where other stories fit. Money suits an expert with a clear saving or warning; Travel suits a genuinely useful tip or destination; Tech and Motors suit products ordinary readers will use; Fabulous suits lifestyle, beauty and personal stories; Health suits a doctor explaining a common worry in plain words. The strongest pieces put a named person at the centre, use real pictures and can be summed up in one sentence. Corporate news and insider jargon do not fit a paper written for a mass readership.
To get featured in The Sun, you need a story its newsdesk or section editors want to run: news, human interest, celebrity, sport, money or lifestyle material that its readers will talk about. The Sun publishes its own route for story tips. Its contact page asks people with a story to call the newsdesk or email exclusive@the-sun.co.uk, and it has a separate address for letters.
Those routes are open to anyone, but the editors decide what is published. DNA offers another way in: we develop the story with you, write it to The Sun's standard, manage the placement, and you approve every word before it goes live.
The Sun launched in 1969 with the slogan forward with the people. Its about page describes thesun.co.uk as the online edition of Britain's largest newspaper, and calls The Sun a campaigning paper since its inception. It is published by News Group Newspapers, part of News UK and Ireland Ltd, which is in turn part of News Corp, and is based at 1 London Bridge Street in London.
The Sun is a member of IPSO, the Independent Press Standards Organisation, and says its journalists are expected to work to the Editors' Code of Practice. Its own positions on the news of the day appear in its Sun Says columns.
The site's main sections are News, Sport, TV, Showbiz, Fabulous, Money, Travel, Tech, Motors, Health and Royals, alongside puzzles, shopping and its agony aunt, Dear Deidre. The contact page sums up what the newsdesk wants in one line: celebrity, human interest, scandal or anything else people in Britain would want to read about.
Most people appear in The Sun because they are part of a story: a reader with an extraordinary experience, an expert explaining a money saving or a health worry, a business behind something new that readers will want. The newsdesk route suits strong human interest and news. Section editors on Money, Travel, Tech, Health and Fabulous are the natural home for expert advice and consumer stories.
The Sun writes for a mass readership, so plain language matters. If the story cannot be explained in a sentence a reader would repeat to a friend, it is not ready.
The Sun's contact page invites story tips by phone to the newsdesk or by email to exclusive@the-sun.co.uk, and it runs dedicated pages for people who want to sell a story or a video to The Sun. Keep a tip short: what happened, who is involved, when, and any photos or documents that back it up. The Sun has no published op-ed or guest column submission process that we could find, and no write-for-us page.
To respond to something you have read, the contact page gives letters@the-sun.co.uk for its letters team. Personal problems for Dear Deidre have their own route through the same page. General enquiries go to help@thesun.co.uk.
Corporate announcements, industry jargon and stories that only matter to insiders do not fit. For a quality UK comparison, see how stories are shaped for The Independent.
With DNA, the work runs in four steps. We first check whether your story suits The Sun's readers and say plainly if it does not. You share the substance: the people, the facts and the pictures. We draft the feature in The Sun's direct, plain style and revise it with you. Once you approve every word, we manage the placement and send you the live link.
Allow weeks rather than days for a feature, covering the angle, drafting, your review and the placement. Breaking news moves on its own timetable and goes straight to the newsdesk.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for The Sun before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.
It is competitive. The Sun calls itself Britain's largest newspaper and its editors decide what runs, so a tip needs a clear human angle, fresh facts and good pictures to stand out.
The contact page asks you to call the newsdesk or email exclusive@the-sun.co.uk. Keep the first message short and factual, with photos or documents if you have them.
Not that we could find. The Sun publishes routes for story tips, videos and letters, but no guest article or op-ed submission process.