Montana stories, written to the Gazette standard
We write a custom feature about you and manage the placement. You approve every word before it goes live.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
The Billings Gazette is the daily newspaper for Billings, Montana's largest city, and is owned by Lee Enterprises. It covers local and state news, politics, energy, agriculture, the outdoors, sport and opinion.
The Gazette is a long-standing news source for Billings and the surrounding region, so a feature there reaches Montana customers, employers, ranchers, investors and civic leaders in a title they already read.
Best for: Billings and Montana founders, business owners, energy and agriculture executives, physicians, lawyers, outdoor and tourism businesses, nonprofits and experts with a Montana angle.
There are two ways in. You can approach the Gazette yourself: find the reporter who covers your subject and send a short, specific pitch with a clear Montana angle, or submit a letter to the editor or a guest opinion through the route listed on its site. This approach is free, but it is slow, and the editors decide what runs and when. The second way is to work with DNA. We develop the angle with you, write the feature to the Gazette standard and manage the placement. You approve every word before it goes live, and nothing is published without your sign-off.
The Billings Gazette is a Montana paper first, so a story needs a real stake in Billings or the wider state. Its business coverage suits owners and executives explaining what a change in energy, agriculture or health care means for jobs and customers in the region. Its opinion pages suit expert analysis of a Montana issue, from land and water to the state legislature. Its outdoors coverage fits guides, conservation groups and businesses tied to hunting, fishing and Yellowstone country. Strong pieces name local people and places and give a reason to read now. National commentary with a Montana address added on top rarely fits.
To get featured in the Billings Gazette, you either give one of its reporters a story worth covering, send a letter to the editor or guest opinion to its opinion pages, or have a feature developed and placed with professional help. Whichever route you take, the story needs a genuine Billings or Montana angle, because that is what the paper's readers come to it for.
Pitching the newsroom yourself is free, but it is slow and the editors decide what runs. DNA offers another way in: we develop the story with you, write it to the Gazette standard, manage the placement, and you approve every word before it goes live.
The Billings Gazette is the daily newspaper for Billings, the largest city in Montana, and one of the best-known news brands in the state. It is owned by Lee Enterprises, which publishes local newspapers across the United States, including several others in Montana. Its website carries the daily news alongside the print edition.
The paper covers Billings and Yellowstone County, along with the wider region it serves. That means city and county government, crime and courts, schools, health care and growth in the city. At state level it follows Montana politics and the legislature, energy, agriculture and ranching, and public land and water. Its outdoors coverage reflects a readership that hunts, fishes and spends time in Yellowstone country. It also covers business, sport from high schools to the Montana State Bobcats and Montana Grizzlies, opinion and obituaries.
For news coverage, identify the reporter who covers your subject, read what they have written recently, and send a short, specific note with the facts and the local reason to care. Bylines on the site make it clear who covers which beat, and the paper lists ways to contact its newsroom. A pitch that names Montana people, places and consequences will travel further than a general press release.
Be realistic about the bar: the newsroom covers what it judges newsworthy for Montana readers, and a company announcement with no local consequence rarely makes the cut.
The Gazette runs letters from readers and guest opinions alongside its own editorials and columnists. Its opinion desk accepts letters to the editor through the route listed on its site, and that page sets out the current requirements, so read it before you send anything. In general terms, a strong letter:
A longer guest opinion follows the same logic but calls for real expertise in, or direct experience of, the subject.
Local relevance is the first test. A rancher on what a change in water rules means for the next season, a physician on access to care in rural eastern Montana, or a Billings employer on hiring in a growing city all fit. Strong pieces carry named people, local detail and good timing. If you are weighing a regional daily like the Gazette against a national title, the guide to tier 1 vs tier 2 publications explains how they differ in reach and purpose.
With DNA, the work runs in four steps. We check whether your story has a real Billings or Montana angle and tell you plainly if it does not. You share the substance: what you do, what has changed and why it matters locally. We draft the feature to the Gazette standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
Expect weeks rather than days. The angle, the drafting, your review and the placement all take time, and a story tied to a legislative session or a local vote needs planning well ahead.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Billings Gazette before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.
Send it through the letters route listed on the Gazette opinion pages, and check that page for the current requirements first. Keep it short, make one clear point about a local or Montana issue and sign it with your real name.
Yes, the paper runs guest opinions as well as letters. Use the route on its opinion pages, write about a Montana issue you know well and make one clear argument.
Yes, when there is a story with real local interest. You can pitch the relevant reporter yourself, or work with DNA: we develop the angle, write the feature to the paper's standard and manage the placement, and you approve every word first.