Get featured on BroadwayWorld
Theatre stories, written for theatre readers
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured on BroadwayWorld?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About BroadwayWorld
BroadwayWorld is an online theatre news site covering Broadway, off-Broadway and regional theatre, with local sections for cities across the United States and around the world, including the West End.
Why a feature here matters
BroadwayWorld is read daily by theatre professionals, students and fans, so a feature there puts performers, productions and companies in front of the audience and industry that matter most to them.
Best for: Performers, writers, directors and producers, theatre companies and venues, touring productions, drama schools, and arts organisations with a stage connection.
How coverage happens at BroadwayWorld
There are two ways in. You can send news yourself: BroadwayWorld builds much of its daily coverage from announcements by theatres, producers and publicists, and its site describes where news and event information should go. That route is free, but the editors decide what runs and how it is presented, and a release is not the same as a feature. The second way is to work with DNA. We develop the angle with you, write the feature to BroadwayWorld's standard and manage the placement. You approve every word before it goes live.
The kind of story that lands
BroadwayWorld readers know theatre, so the story needs to be specific and stage-literate. Its news pages suit casting, openings, tours, transfers and new productions with complete credits and strong images. Interviews and features suit performers with a real turning point, writers with a new work worth explaining, and producers or companies doing something different. Regional sections suit local productions, community theatres and venues rooted in a particular city. Music, cabaret, dance and opera stories fit when they connect with live performance. Strong pieces name the people, the production and the moment. Vague promotion and stories with no link to the stage do not fit.
How to Get Featured on BroadwayWorld
To get featured on BroadwayWorld, you either send news for its editors to consider, list an event through the options on its site, or have a feature developed and placed with professional help. Much of BroadwayWorld's daily news is built from announcements by theatres, producers, venues and publicists, so a clear, complete announcement is the usual starting point.
Sending news yourself is free, but the editors decide what runs and how it is presented. DNA offers another way in: we develop the story with you, write it to BroadwayWorld's standard, manage the placement, and you approve every word before it goes live.
What BroadwayWorld is
BroadwayWorld is an online theatre news site. Despite the name, it reaches well beyond Broadway, with local sections for cities across the United States and around the world, including London's West End. It is a daily habit for theatre professionals, students and fans, and it runs a long-standing set of regional awards voted for by readers.
What BroadwayWorld covers
Theatre is the core, but the site covers the wider performing arts:
- Theatre news: casting, openings, closings, tours, transfers and new productions on Broadway, off-Broadway and in regional theatre.
- Reviews and interviews: critical reviews alongside conversations with performers, writers, directors and producers.
- Regional sections: local news, reviews and listings for individual cities and countries.
- Wider arts: music, cabaret, dance, opera, film and television where they connect with the stage.
How to get featured on BroadwayWorld
The practical starting point is a news announcement with everything an editor needs: what is happening, who is involved, where and when, and good production images. Productions, companies and venues that send complete, accurate material are far easier to cover than those that send a few lines and a link. For interviews and features, the story needs more than a show listing: a performer's route into the industry, a new work with a striking premise, or a company doing something different in its community.
How to submit a press release to BroadwayWorld
BroadwayWorld publishes a large volume of news based on announcements, which is why so many people search for how to submit a press release or news. Look for the contact and submission options on the site itself, which explain where news should go. Write the release so it can stand on its own: a clear headline, the key facts in the first paragraph, named creative team and cast, dates, venue and credits for any images.
How to submit an event to BroadwayWorld
Events and shows are listed through the options described on the site, and regional sections give local productions a place to appear. Check that dates, venue details and booking information are accurate before you send anything; listings with errors reflect badly on the production.
What makes a strong piece for BroadwayWorld
Specific, theatre-literate stories work best. A producer explaining why a regional company is staging a new musical, a performer moving from a touring cast into a lead role, or a venue reopening after a long restoration all suit its readers. Vague promotion and stories with no stage connection do not. For screen-led entertainment stories, The Hollywood Reporter may be a closer fit.
How the process works
With DNA, the work follows four steps. We look at your production, company or career and tell you honestly whether BroadwayWorld is the right home. You share the substance: credits, background and what is coming next. We draft the feature to BroadwayWorld's standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
How long it takes
Expect weeks rather than days for a feature, so start well before an opening or announcement date. We do not promise dates we cannot control.
How we get you in BroadwayWorld
Questions about BroadwayWorld
Is the BroadwayWorld coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for BroadwayWorld before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
Can I submit a press release to BroadwayWorld?
BroadwayWorld publishes a great deal of news based on announcements from theatres, producers and publicists. Use the contact and submission options described on its site, and send a complete release with images. The editors decide what runs.
Can I submit an event to BroadwayWorld?
Yes, events and shows can be listed through the options described on the site. Make sure dates, venue and booking details are accurate before you send them.
Does BroadwayWorld cover theatre outside New York?
Yes. It has local sections for cities across the United States and internationally, including the West End, so regional and touring productions can be covered too.