The title founders name without thinking
We develop your story and pitch it toward Entrepreneur on your behalf. You approve every word before anything is submitted.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
Entrepreneur has covered startups, small business and founder stories since 1977, reaching an audience of operators and business owners across its magazine and entrepreneur.com.
Its readers are founders and operators, so a feature reaches people who might actually buy from you — not just people impressed by the logo. Recognised instantly, and specific enough to mean something.
Best for: Founders, operators and small-business owners.
Four things get called an Entrepreneur feature. Staff editorial is a writer or editor choosing to cover you, and it cannot be bought. The Entrepreneur Leadership Network is an official paid membership with an application step and tiered annual pricing, and what it gives you is a bylined column on entrepreneur.com rather than a journalist writing about you. Sponsored and partner content is paid, labelled as such, and priced at brand-marketing levels. The fourth is agency-assisted pitching, which is what we do: develop the angle, write it to editorial standard, and put it in front of the right writer. For a normal client, pitching is plausible with a genuine tactical story, the Leadership Network is a budget decision, and no one controls the editorial outcome.
Entrepreneur publishes practical material for people who are building something, so the test is what the reader can do afterwards. The angles that work are tactical and specific: what your first hundred customers changed about your pricing, the hiring mistake you made twice and the system that stopped it, a counterintuitive read on how your industry really makes money. A founder who can show numbers from inside their own business and draw a usable lesson from them is exactly the shape of piece that runs. It sits in the growth, leadership or money sections rather than news. A launch announcement is not a story here, and neither is a profile of how far you have come with no takeaway attached.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Entrepreneur before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.