Get featured in San Diego Union-Tribune
San Diego stories, written to the U-T's standard
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in San Diego Union-Tribune?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About San Diego Union-Tribune
The San Diego Union-Tribune is San Diego's main daily newspaper, formed when the city's morning Union and evening Tribune merged. It covers San Diego County news, politics, business, the military, the border, sport and opinion.
Why a feature here matters
The Union-Tribune is the region's main daily, so a feature there reaches San Diego customers, employers, investors and civic leaders in a title they already read.
Best for: San Diego founders, business owners, life sciences and technology executives, physicians, lawyers, nonprofit leaders and experts with a Southern California angle.
How coverage happens at San Diego Union-Tribune
There are two ways in. You can approach the Union-Tribune yourself: find the reporter who covers your subject through their bylines and send a short, specific pitch, or submit an op-ed or letter through the route the paper lists on its opinion pages. Events are best sent through the listings route on the site rather than to reporters. That approach is free, but it is slow, and the editors decide what runs and when. The second way is to work with DNA. We develop the angle with you, write the feature to the Union-Tribune's standard and manage the placement. You approve every word before it goes live.
The kind of story that lands
The Union-Tribune is a San Diego paper first, so a story needs a real local stake. Its business coverage suits a founder or executive in life sciences, technology, tourism or defence explaining what a change means for jobs and the regional economy. Its opinion pages suit well-argued commentary on a San Diego issue, from housing and water to the border, written by someone who knows the subject. Its things-to-do and food coverage fits restaurants, venues and cultural organisations with something genuinely new. Strong pieces carry named people, local detail and a reason a San Diego reader should care now. National commentary with a San Diego name added on top rarely fits.
How to Get Featured in the San Diego Union-Tribune
To get featured in the San Diego Union-Tribune, you either give one of its reporters a local story worth covering, submit an op-ed or letter that its opinion editors decide to publish, or have a feature developed and placed with professional help. Whichever route you choose, the story has to matter to people in San Diego County.
Approaching the newsroom yourself is free, but it is slow and the editors decide what runs. DNA offers another way in: we develop the story with you, write it to the Union-Tribune's standard, manage the placement, and you approve every word before it goes live.
What the San Diego Union-Tribune is
The San Diego Union-Tribune is the main daily newspaper of San Diego, often shortened to the U-T. It was formed when the city's two long-running papers, the morning San Diego Union and the evening Tribune, merged into a single title. Its journalism has been recognised with the Pulitzer Prize, and it remains the paper most San Diegans think of first for regional news.
What the San Diego Union-Tribune covers
The site is organised around local news across San Diego County, politics, business, opinion and sport, with the Padres and San Diego State among its most followed teams. Several subjects set it apart from other California papers: the military, given the large Navy and Marine Corps presence in the region; the border and the close ties between San Diego and Tijuana; and the life sciences and technology companies that shape the local economy. It also covers food, arts, things to do and obituaries.
How to get featured in the San Diego Union-Tribune
For news coverage, find the reporter who covers your subject. Bylines on recent stories show who writes about biotech, the military, the border, education or city hall, and the paper lists ways to reach its newsroom on its site. Read what they have written, then send a short note with the facts, the people involved and the local reason to care. A general press release with no consequence for San Diego is easy to set aside.
How to submit an op-ed to the San Diego Union-Tribune
The Union-Tribune publishes guest commentary and letters from readers alongside its own editorials and columnists. Its opinion desk accepts op-ed submissions through the route listed on its site, and that page sets out the current requirements, so read it before you send anything. In general terms, a strong op-ed:
- Makes one clear argument about a San Diego or California issue that is in the news.
- Comes from someone with real expertise in, or direct experience of, the subject.
- Is a finished piece written for a general reader, not an outline or a pitch.
- Is offered to the Union-Tribune alone rather than to several outlets at once.
A piece that reads as promotion for your own organisation is unlikely to run. Argue for something that matters to readers in the region.
How to submit an event to the San Diego Union-Tribune
Event listings are separate from news coverage. If you want a concert, opening, festival or community event listed, use the events or listings route the Union-Tribune provides on its site rather than emailing reporters. If the event is genuinely newsworthy, send a short, separate pitch to the reporter or arts writer who covers that area.
What makes a strong piece for the Union-Tribune
Local relevance comes first. A biotech founder on what a funding shift means for research jobs in the region, a cross-border business owner on how changes at the border affect trade, or a physician on access to care in the county all fit. For a comparison with a national outlet, see the guide to USA Today.
How the process works
With DNA, the work runs in four steps. We check whether your story has a real San Diego angle and tell you plainly if it does not. You share the substance: what you do, what has changed and why it matters locally. We draft the feature to the Union-Tribune's standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
How long it takes
Expect weeks rather than days. Finding the angle, drafting, your review and the placement all take time.
How we get you in San Diego Union-Tribune
Questions about San Diego Union-Tribune
Is the San Diego Union-Tribune coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for San Diego Union-Tribune before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
How do I submit an op-ed to the San Diego Union-Tribune?
Send a finished piece through the op-ed route listed on the Union-Tribune's opinion pages, after checking the current requirements there. Write about a San Diego issue you know well, make one clear argument and offer it to the paper alone.
How do I submit an event to the San Diego Union-Tribune?
Use the events or listings route on the Union-Tribune's site. A listing is separate from news coverage, so if the event deserves a story, pitch the reporter who covers that subject as well.
Can a business be featured in the San Diego Union-Tribune?
Yes, when there is a story with real local interest. You can pitch the relevant reporter yourself, or work with DNA: we develop the angle, write the feature to the paper's standard and manage the placement, and you approve every word first.