Music and culture stories, written to Paste's standard
We write a custom feature about you and manage the placement. You approve every word before it goes live.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
Paste is an independent music and entertainment publication with its roots in the Atlanta area of Georgia. It began in music and now covers film, television, games, comedy, books, food and travel.
Paste writes for readers who actively look for new music, film and culture, so a feature there puts your work in front of an engaged, discovery-minded audience.
Best for: Independent musicians, labels and managers, filmmakers, games studios, comedians, authors, and founders building products for music and culture fans.
There are two ways in. You can approach Paste yourself: find the writer or editor who covers your area through their bylines and send a short, specific pitch with a private streaming link, a screener or an interview offer. That route is free, but it is slow, there is no promise of a reply, and the editors decide what they cover. The second way is to work with DNA. We develop the angle with you, write the feature to Paste's standard, and manage the placement. You approve every word before it goes live, and we will tell you plainly if your story would sit better in a different title.
Paste rewards substance and taste, so the story needs more than a release date. In music, an artist with a real story behind a record, a label with a distinctive roster or a studio with an unusual approach all fit. In film and television, a director's route to a project or a show doing something different suits its reviews and features culture. Its games, comedy and books coverage suits creators with a clear point of view. Founders building products for music fans can work too, if the piece is about the craft rather than the product. Strong pieces carry specific detail and a reason a curious reader would care. Hype and generic announcements do not fit.
To get featured in Paste Magazine, you need music, film, television or culture that its writers and editors want to cover, or a feature developed and placed with professional help. There is no route that promises a hearing, and the editors decide what they cover. For music, most coverage starts with a publicist, label or artist contacting the relevant editor with new work and a clear reason it matters now.
Approaching Paste yourself is free, but it is slow and there is no promise of a reply. DNA offers another way in: we develop the story with you, write it to Paste's standard, manage the placement, and you approve every word before it goes live.
Paste is an independent entertainment publication with its roots in the Atlanta area of Georgia. It began as a music magazine with a strong interest in independent and singer-songwriter music, grew into a print magazine covering music, film and culture, and later moved to publishing online. Josh Jackson, one of its founders, was its long-serving editor. Paste is also known for its recorded live sessions with musicians.
Music is still at the heart of Paste, but the site covers far more:
The tone is informed and opinionated. Paste writes for readers who care about craft and want to discover something new, not only follow what is already popular.
Start by reading the section you want to appear in. Paste's writers and editors are named on their articles, so you can see who covers new music, film or television and what they tend to write about. A pitch that shows you know their work, explains what is new and offers something concrete, such as an interview, an early listen or a screener, is far stronger than a generic announcement.
A profile or feature about you, your label, your studio or your company is a different job. That is where DNA works: we shape the angle, write the piece to Paste's standard and manage the placement, and you sign off every word.
We are not aware of a public demo submission route at Paste, and we will not guess at one. If Paste lists a submission route on its site, use it. In practice, music reaches Paste's editors the way it reaches most music publications: through publicists, labels and managers who already know the editors, or through a direct, well-researched approach from the artist. If you are pitching yourself, send a short note with a private streaming link, release timing, a line on what makes the record distinctive and any live dates. Do not send large attachments, and do not follow up repeatedly.
Paste rewards substance and taste. An artist with a real story behind a record, a director with an unusual route to a film, a games studio doing something new, or a founder building something for music fans all fit. Hype does not. The piece needs specific detail, a point of view and a reason a curious reader would care. For music and culture coverage aimed at a British readership, compare Rolling Stone UK.
With DNA the work runs in four steps. We check whether your story suits Paste's sections and tell you plainly if another outlet would fit better. You share the substance: the work, the people and what makes it different. We draft the feature to Paste's standard and revise it with you. Once you have approved every word, we manage the placement and send you the live link.
Expect weeks rather than days. If your story is tied to a release, start well before the date so there is time for the angle, drafting, your review and the placement.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Paste Magazine before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.
We are not aware of an open submission route for features at Paste. Find the writer or editor who covers your area through their bylines and send a short, specific pitch, or work with an agency that can develop and place a feature.
Most music reaches Paste through publicists, labels and managers. If you pitch yourself, send a brief note with a private streaming link, release timing and what makes the record distinctive.
Film, television, games, comedy, books, food, drink and travel, alongside its core music coverage and live sessions.