Get featured in AP News
One of the most trusted names in news
We write and distribute your release through a wire tier that reaches apnews.com. We confirm the tier before anything is paid.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in AP News?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About AP News
The Associated Press is a not-for-profit news cooperative whose content reaches thousands of outlets. apnews.com also carries distributed press releases.
Why a feature here matters
A recognised, trusted name that travels far through republication. We are straight about what a distributed release is, and what it is not.
Best for: Companies with a genuine announcement.
How coverage happens at AP News
Two different things get called AP coverage. Earned coverage means an AP journalist chose to report your story; you can pitch the relevant subject desk or a regional bureau yourself at no cost and without membership, and most pitches to any national newsroom go unanswered. The other is a press release distributed through a wire service whose tier includes apnews.com. It appears on the domain, it is labelled as a release with AP staff not involved, and it is legitimate as long as it is described accurately. The tier is the thing to check, because not every distribution package includes apnews.com and that is where people are most often overcharged. AP's own content and advertising programmes are separate, and materially more expensive.
The kind of story that lands
For the release route the bar is a genuine announcement rather than an update only your team cares about: a funding round, a launch, an acquisition, an expansion, a partnership, a study you commissioned. Wires want the news in the first paragraph, a named quote, a dateline, boilerplate and a short headline, and they reject on format as often as on substance. For earned coverage the bar is different and much higher. An AP reporter is looking for something with public consequence, usually a trend that can be evidenced beyond your own company, and they will verify it independently. If you cannot say who outside the business is affected, the story is not there yet.
How we get you in AP News
Questions about AP News
Is the AP News coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for AP News before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.