PR for Startups
Every founder hits the same wall: the product is good, the traction is real, and nobody outside the company has heard of you.
Press is how you close that gap.
Why press works for startups
Startups get judged on signals before they get judged on numbers.
An investor doing diligence, a senior hire weighing an offer, an enterprise buyer checking whether you will exist in two years — all of them search your name first. What they find decides whether the conversation continues.
A founder with press reads as established. A founder with nothing reads as early. Same company, different outcome.
What most founders get wrong
They wait for the funding announcement.
The round is the least interesting story you have. What editors actually publish is the insight: the thing you learned building in your market, the data only you have, the reason the conventional approach is wrong. That story exists long before the raise, and it works harder afterward.
Where we place startup clients
We work across business and technology publications whose readers include founders, operators and investors — including MSN, Yahoo Finance, Benzinga, CEO Weekly, NY Weekly and Digital Journal.
Which publication fits depends on your market and who you need to reach. We tell you where we are pitching and why before anything is written.
What a feature does for your business
A permanent, indexed article about you and your company that appears when someone searches your name. Something to send an investor. A line in your deck. Credibility your website cannot manufacture on its own.
It also compounds. Coverage makes further coverage easier, because editors take a founder with a track record more seriously than one without.
How it works
Share your story and where you want to be. We develop the angle, write the piece to editorial standard, and manage placement. You review and revise until it is right, and nothing publishes without your approval.
Frequently asked questions
Do I need funding or traction to get press?
No. You need a story — a genuine insight, a real problem you are solving, or data worth citing. Plenty of coverage goes to companies pre-round.
Will press help us raise?
It will not raise the round for you. It removes friction: investors who search you find substance instead of silence, and warm introductions land better.
How fast can we get published?
Timelines vary by publication, typically weeks rather than days. Anyone promising a guaranteed date is promising something they do not control.