PR for Nonprofits

A potential donor, a grant officer or a corporate partner rarely commits after a first conversation. They go away and look you up.

Coverage is part of what they find.

Why press works for nonprofits

People giving money want to know it is going somewhere credible. Your website and annual report make that case, but they are your own words.

Independent coverage adds a view from outside. It can support fundraising conversations, help a partnership proposal land, recruit volunteers and trustees, and reassure the people you serve that you are established. It will not raise money on its own, and it should not be sold to a board as if it will.

What most nonprofits get wrong

They pitch the organisation.

An editor will not run a piece because a charity exists and does good work. What gets published is a story: one person whose situation illustrates a wider problem, told with their consent; a finding from your own work that nobody else has; a change in policy your front-line experience lets you explain.

Lead with the issue. The organisation is the credible source inside it.

Stories editors publish

• Mission-led stories. Why the problem you work on matters now, told through a specific angle rather than a general appeal.
• Data and impact stories. What your programmes have actually measured, reported accurately and with the method explained. Real figures from your own records, never rounded up.
• Expert commentary. Your leadership explaining a development in your field while it is already in the news.
• Milestones with meaning. An anniversary, a new programme or a partnership, framed around what changes for the people you serve.

Where we place nonprofit clients

General-interest and business publications where donors, partners and supporters read, including MSN, US Reporter, NY Weekly, Women's Journal and Digital Journal, with sector titles such as Healthcare Business Today where the work fits.

Which one suits you depends on who you need to reach. A community health charity and an arts education trust need different rooms.

How it works

Share your mission, your recent work and who you need to reach. We develop the angle, write the piece to editorial standard and manage placement. You review and revise until it is right, and nothing publishes without your approval.

For the detail on angles, consent and impact data, read how to get press for your nonprofit.

Frequently asked questions

Will press increase our donations?

It can support fundraising by making you easier to trust when someone researches you, but it does not guarantee any increase. Treat it as credibility that helps your other work land.

Can we feature the people we support?

Only with informed consent, and with care for how they are portrayed. Many strong nonprofit stories are built on patterns across your work rather than one person's circumstances.

We are a small organisation. Is it worth it?

Size matters less than having a clear story. A small charity with a specific insight into a local problem often has a better angle than a large one with a general appeal.