PR for Authors
Whether you are querying agents, pitching a publisher, or launching on your own, the same question decides it: does anyone outside your circle care what you have to say?
Why press works for authors
Platform is the industry's word for demonstrated audience and authority. It is the first thing an agent checks and the thing that most often kills a strong proposal.
Press builds it faster than follower counts, and it travels better. A feature in a real publication says an editor with no stake in your success thought your ideas were worth publishing — which is precisely the judgment an agent is trying to make.
What most authors get wrong
They pitch the book.
Editors do not run book announcements. They run ideas. The chapter that argues something counterintuitive, the research you did that surprised you, the thing your readers keep getting wrong — that is publishable, and it sells the book far better than an announcement would.
Give away the idea. People buy the book for the rest.
Where we place author clients
General-interest, business and lifestyle publications depending on your subject — including CEO Weekly, Women's Journal, MSN, NY Weekly and Digital Journal.
What a feature does for your work
A permanent, indexed article that appears when an agent, publisher, event organiser or reader searches your name. A credential in your proposal and your speaker one-sheet. Evidence of platform that a follower count cannot provide.
For self-published authors it does more, because you are supplying the credibility a publisher's imprint would otherwise lend you.
How it works
Share your book, your argument and your audience. We develop the angle, write the piece to editorial standard, and manage placement. You review and revise until it is right, and nothing publishes without your approval.
Frequently asked questions
Should I do this before or after publication?
Before, ideally. Coverage strengthens a proposal and builds the platform agents look for. It also works at launch, but the pre-publication window is where it changes the most outcomes.
Will it sell books directly?
Rarely on its own. It builds the authority that makes every other sales channel work better — speaking, podcasts, and the search a reader does before buying.
What if my book is not out yet?
That is fine. The article is about your ideas, not your release date. Many authors publish coverage well before the book exists.