Mainstream reach through Microsoft
We publish your story through outlets whose content reaches MSN. Real client features, in both solo and listicle formats.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
MSN is one of the largest news surfaces on the internet, sitting inside Microsoft Edge, the Windows feed and msn.com, carrying content from thousands of publishers.
“As featured on MSN” is understood by anyone, mainstream and non-specialist. Your feature stays searchable and surfaces when someone looks you up.
Best for: Founders, brands and personal brands.
There is no MSN desk to pitch. Microsoft stopped producing its own articles and instead licenses content from thousands of publishers, then surfaces it across msn.com, Edge and the Windows feed. So the route in is a feature with a publisher whose content already reaches that pipeline, which is what we place. Two formats work: a solo feature built entirely around you, and a themed listicle where you appear alongside other founders. Both are real articles with a real publication behind them. Whether a given piece gets picked up is Microsoft's call, not the publisher's and not ours, so we work with outlets that reach it consistently and capture the live link when it lands. Nobody can promise the syndication step.
Because the audience is general rather than industry, the story has to make sense to someone who has never heard of your sector. That means leading with what touches the reader: the cost, the risk, the change, the practical answer. A useful shape is an operator explaining a problem ordinary readers recognise, with their own experience as the reason the answer is credible. It sits in the business, money or lifestyle coverage of whichever outlet runs it. Jargon, acronyms and internal milestones are what stop pieces travelling here. If a reader cannot tell within two sentences why it matters to them, it will not carry across the feed, however well the piece is written.
Published in MSNA life that won't fit one job title — business owner, bestselling author, professor and animal rescuer — told as one story about understanding people.Beverly D. Flaxington — Business owner · Bestselling author · Professor, Suffolk UniversityYes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for MSN before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.