South Florida news from Broward and Palm Beach
We write a custom feature about you and manage the placement. You approve every word before it goes live.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
The South Florida Sun Sentinel is a daily newspaper rooted in Broward and Palm Beach counties. It is part of Tribune Publishing, owned by Alden Global Capital, and won the Pulitzer Prize for Public Service for its Parkland coverage.
The Sun Sentinel is one of South Florida's best-known news brands, so a feature there reaches customers, employers and decision-makers across Broward and Palm Beach in a title they trust.
Best for: South Florida founders, property and insurance firms, relocating companies, hospitality businesses, clinics, law firms and local experts.
There are two ways in. The first is to pitch the newsroom yourself: find the reporter who covers your subject, read their recent stories and send a short, specific note using the contact details the paper lists on its site. Opinion pieces and letters go through the route the opinion desk publishes. This is free, but it is slow, and the editors decide what runs and when. The second is to work with DNA. We develop the angle with you, write the feature to the Sun Sentinel's standard and manage the placement. You approve every word before it goes live, and we tell you plainly if your story does not suit a South Florida readership.
The Sun Sentinel covers a dense, fast-changing region where housing, insurance, relocation, tourism and the weather drive much of the news. The best stories sit inside those themes. A property firm explaining what rising insurance bills mean for homeowners, a company that has moved its headquarters to Broward or Palm Beach, a hospitality operator on the season or a physician on a local health issue all suit its sections. Its business pages favour firms with a visible stake in the regional economy, and its opinion pages suit expert analysis of a Florida issue. National stories with South Florida added on top, and straight product announcements, are weaker fits.
To get featured in the Sun Sentinel, you need a story that matters to South Florida and a route to the right desk. That means pitching the reporter who covers your subject, sending an opinion piece or letter to the opinion desk, or having a feature developed and placed with professional help.
Pitching the newsroom yourself is free, but it is slow and the editors decide what runs. DNA offers another way in: we develop the story with you, write it to the Sun Sentinel's standard, manage the placement, and you approve every word before it goes live.
The South Florida Sun Sentinel is a daily newspaper rooted in Broward and Palm Beach counties, with Fort Lauderdale at its heart. It is part of Tribune Publishing, the group that also publishes the Chicago Tribune and the Orlando Sentinel, and Tribune Publishing is owned by Alden Global Capital. The paper won the Pulitzer Prize for Public Service for its coverage of the Parkland school shooting.
Local news covers Broward, Palm Beach and neighbouring Miami-Dade: city and county government, schools, courts, crime, housing, transport and the coast. Florida politics gets steady attention. Business coverage follows property, tourism, health care, retail and the growing number of firms relocating to the region. Hurricanes and the weather are a recurring and serious part of the news.
Sport covers the Miami Dolphins, Miami Heat, Florida Panthers and college and high school teams. There are food, entertainment and things-to-do pages, and an opinion section with editorials, columnists, guest pieces and letters from readers.
Most people who search for how to submit a story to the Sun Sentinel want either news coverage or a feature about their business. For news, the paper lists ways to contact its newsroom on its site, and bylines make it clear which reporters cover which beats. Read what the right reporter has written recently, then send a short, specific note.
A useful pitch:
Opinion pieces and letters go through the route the opinion desk lists on its site, which sets out the current requirements. A tip or an op-ed is a suggestion, and coverage is at the paper's discretion.
The Sun Sentinel serves a dense, fast-changing region, and the strongest stories show how that change affects people there. A property firm on housing and insurance pressures, a company that has moved its headquarters to Broward or Palm Beach, a hospitality operator on the tourist season, or a physician on a health issue facing South Florida families all fit.
Good pieces carry named people, local detail and timing. A national story with South Florida added as an afterthought rarely fits, and neither does a product launch with no consequence for the region. For a sense of how national stories are shaped differently, see the guide to USA Today.
With DNA, the work runs in four steps. We check whether your story has a genuine South Florida angle and tell you plainly if it does not. You share the substance: what you do, what has changed and why it matters locally. We draft the feature to the paper's standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
Expect weeks rather than days. The angle, drafting, your review and the placement all take time, and major news, from hurricanes to elections, can move schedules. We do not promise a date or an outcome.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Sun Sentinel before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.
Yes, as a news tip to the reporter or desk that covers your subject, using the newsroom contacts the paper lists on its site. The editors decide whether to follow it up. For a feature about your business, DNA can develop the story with you and manage the placement once you approve the draft.
Yes. Its opinion pages run guest pieces and letters alongside editorials and columnists. Use the route the opinion desk lists on its site, check the current requirements, and write about a South Florida or Florida issue you know well.
Stories tied to the region: property and housing, relocation and growth, tourism, health care and local employers. The clearer the Broward, Palm Beach or Miami-Dade connection, the stronger the fit.