New York stories, written in the Post's style
We write a custom feature about you and manage the placement. You approve every word before it goes live.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
The New York Post was founded in 1801 by Alexander Hamilton and is one of the oldest continuously published newspapers in the United States. It is owned by News Corp and is known for its tabloid front pages, sports coverage and Page Six.
The Post is a high-profile New York paper that is recognised across the country, so a feature there reaches New Yorkers, business contacts and a national audience in a title they recognise.
Best for: New York founders and business owners, consumer brands, restaurateurs, property and finance professionals, entertainment figures, and experts with a sharp take on the news.
There are two ways in. You can approach the Post yourself: send a news tip through the route listed on its site, pitch the reporter who covers your subject directly, or submit an op-ed to the opinion desk. That route is free, but it is slow, competition is fierce and the editors decide what runs. The Post favours stories with a strong hook, so general press releases often go unanswered. The second way is to work with DNA. We develop the angle with you, write the feature in the Post's style and manage the placement. You approve every word before it goes live.
The Post wants stories with pace, personality and a clear hook. Its business pages suit New York founders and executives with a surprising trend, a bold decision or an unlikely origin story. Its lifestyle coverage suits food, fashion, health and consumer brands with something genuinely new that readers will talk about. Real estate stories need a New York market angle. Entertainment and Page Six suit people with a real celebrity or society connection. Opinion pieces should be short, direct and argued from expertise. Strong pieces carry named people, concrete details and a reason to read now. Long, abstract or heavily corporate pieces do not fit.
To get featured in the New York Post, you either give one of its reporters a story they want to run, submit an op-ed for its opinion editors to consider, or have a feature developed and placed with professional help. The Post moves fast and favours stories with a strong hook, a clear New York or national angle and real people at the centre.
The do-it-yourself routes are free, but the editors decide what runs. DNA offers another way in: we develop the story with you, write it to the Post's standard, manage the placement, and you approve every word before it goes live.
The New York Post was founded in 1801 by Alexander Hamilton and is one of the oldest continuously published newspapers in the United States. It is owned by News Corp. It is known for its punchy tabloid front pages, its back-page sports coverage and Page Six, its long-running celebrity and gossip brand.
The Post covers New York and national news with a sharp, readable voice. Its main areas include:
Page Six and Decider, its streaming and entertainment site, sit alongside the main paper.
For news coverage, find the reporter who covers your subject, read what they have written and send a short note with the facts, the people involved and why it matters now. The Post responds to stories with a clear angle: a surprising number, a dispute, a personal story with stakes, or something readers will want to talk about. Lifestyle and business desks also cover founders, trends and New York businesses when the story is genuinely new.
The Post invites news tips from readers, and its site lists how to send them. A tip should be brief and factual: what happened, who is involved, where and when, and any documents or images that back it up. Press releases sent to a general address tend to get lost; a targeted note to the right reporter works better.
The Post's opinion desk accepts op-ed submissions through the route listed on its site. Strong op-eds are short, direct and argued from expertise or first-hand experience, and they take a clear position on something in the news. Read recent op-eds first; the Post has a distinct editorial voice, and pieces that ignore it rarely run.
Pace, personality and specifics. A New York founder with an unlikely origin story, an expert explaining what a city decision means for residents, or a business with a surprising trend behind it all suit the Post. Long, abstract or heavily corporate pieces do not. For a broader national readership, compare how stories are shaped for USA Today, and for celebrity-led stories see Us Weekly.
With DNA, the work runs in four steps. We check whether your story has the hook and angle the Post responds to, and say so if it does not. You share the substance. We draft the feature in the Post's style and revise it with you. Once you approve every word, we manage the placement and send you the live link.
Expect weeks rather than days for a feature, allowing for the angle, drafting, your review and the placement. We do not promise dates we cannot control.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for New York Post before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.
The Post's opinion desk accepts op-ed submissions through the route listed on its site. Keep the piece short and direct, write from real expertise or experience, and tie it to something in the news. The editors decide what runs.
The Post lists how to send news tips on its site. Keep the tip brief and factual, and where possible send it to the reporter who covers your subject rather than a general address.
Yes. Page Six is the Post's celebrity and gossip brand. It suits stories with a genuine entertainment or society angle rather than general business news.