Get featured in The Wall Street Journal
A feature shaped for the Journal's business readers
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in The Wall Street Journal?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About The Wall Street Journal
The Wall Street Journal was founded in July 1889 and is published by Dow Jones & Co., a unit of News Corp, which also publishes Barron's and MarketWatch. It covers world and U.S. news, politics, the economy, business, tech, finance and opinion.
Why a feature here matters
The Journal says national surveys repeatedly rank it among the most trusted news organisations in the U.S. A considered piece in front of its business and markets readers carries weight with investors, partners and senior hires.
Best for: Founders, CEOs and CFOs, investors, fund managers, economists, and specialists in law, policy, technology and markets.
How coverage happens at The Wall Street Journal
There are two ways in. You can approach the Journal yourself: send a detailed, documented news tip through its tips page, a letter to wsj.ltrs@wsj.com, or an opinion submission to edit.features@wsj.com, the addresses listed on its customer centre contact page. That route is free, but it is slow and uncertain: the Journal decides what it reports and publishes, and it says it may not respond to every message. The second way is to work with DNA. We develop the angle with you, write the piece to the standard Journal readers expect, and manage the placement. You approve every word before it goes live.
The kind of story that lands
Journal readers want consequence: what a decision, number or trend means for a business, a market or an industry. The strongest stories for its Business, Economy, Tech and Finance sections explain a shift through first-hand evidence: a CFO on how a policy change altered capital plans, a founder on what a funding round revealed about investor appetite, an operator on how trade rules reshaped margins. Data you can share, named sources and a clear view matter far more than product detail. Pieces that read as announcements, or that cannot stand up to checking, do not suit a paper that says it deals in facts, data and information rather than assertions.
How to Get Featured in The Wall Street Journal
To get featured in The Wall Street Journal, you need a story its reporters decide to cover, an opinion piece or letter its editors choose to run, or a feature developed and placed with professional help. The Journal publishes a contact route for each of its own channels: a tips page for news, an address for letters and an address for its opinion and editorial page.
None of those routes is quick or certain, because the Journal's editors make their own decisions. DNA offers a different way in: we develop the story with you, write it to the Journal's standard, manage the placement, and you approve every word before it goes live.
What The Wall Street Journal is
The Journal was founded in July 1889 and has chronicled the rise of industries in America and around the world ever since. It is published by Dow Jones & Co., a unit of News Corp, which also publishes Barron's, MarketWatch, Factiva and Dow Jones Newswires. Its news department, led by Editor in Chief Emma Tucker, operates independently of the opinion pages, led by Editorial Page Editor Paul Gigot.
That separation matters when you plan an approach: a news story and an opinion piece go to different people and are judged by different editors.
What The Wall Street Journal covers
The site's main sections are World, U.S., Politics, Economy, Business, Tech, Finance, Personal Finance, Real Estate, Health, Lifestyle, Arts and Culture, Style, Sports and Opinion. Business coverage is broken into topics such as deals, earnings, energy, entrepreneurship, retail and media, with dedicated C-suite strands including CFO Journal, CIO Journal and CMO Today. The Journal also runs Chinese and Japanese editions.
How to get featured in The Wall Street Journal
Most people who appear in the Journal do so because a reporter on their beat needed them: a company in a deal, an executive with data on a trend, an expert who can explain a change. The Journal's masthead lists its editors, and bylines show who covers what. If you pitch a reporter directly, make it specific to their beat and offer something they cannot get elsewhere.
The Journal's tips page says the most useful tips are detailed, include some documentation and suggest people the Journal might contact to verify the information. Those three tests are a good filter for any pitch.
How to submit an op-ed to The Wall Street Journal
The Journal's customer centre lists edit.features@wsj.com as the contact for the opinion or editorial page. We did not find published op-ed guidelines on the Journal's site, so there is no word limit, response time or exclusivity rule we could confirm. The Journal describes its opinion pages as offering contributors who add to public debate in the U.S. and elsewhere, promoting the principles of free people and free markets.
How to submit a letter to the editor or a news tip
Letters go to wsj.ltrs@wsj.com, or by post to the Editor, The Wall Street Journal, 1211 Avenue of the Americas, New York, NY 10036. A letter suits a short response to something the Journal has already published.
News tips have their own page. It explains that you can still contact reporters directly, or use more secure options including the Signal app, SecureDrop and post addressed to the investigations editor. The Journal says messages are checked regularly but replies could be delayed, and that it may not respond to every message.
What makes a strong story for the Journal
The Journal says it provides facts, data and information rather than assertions, and that on-the-record sources are always preferable. A strong piece therefore leads with evidence: numbers you can stand behind, a named person accountable for them, and a clear explanation of why it matters to a business reader.
- Strong angles: what a policy, rate or trade change did to a real company's plans; lessons from a deal, restructuring or expansion; a specialist explaining a market shift with data.
- Weak angles: product launches, awards, funding announcements with no wider point, and claims that cannot be checked.
If your story is about personal investing rather than corporate strategy, MarketWatch, also published by Dow Jones, may be the better fit.
How the process works
With DNA, the work runs in four steps. We start by testing whether your story suits the Journal's readers at all, and say so if it does not. You then share the substance: the decision, the data and the people involved. We draft the feature to the Journal's standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
How long it takes
Plan for weeks rather than days. The angle, the drafting, your review and the placement all take time, and a piece for a publication of this standing is not something to rush.
How we get you in The Wall Street Journal
Questions about The Wall Street Journal
Is the The Wall Street Journal coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for The Wall Street Journal before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
How do I submit an op-ed to The Wall Street Journal?
The Journal's customer centre lists edit.features@wsj.com for the opinion or editorial page. It does not publish detailed op-ed guidelines that we could find, so send a finished, clearly argued piece and expect the opinion editors to make their own decision.
Does The Wall Street Journal have a write-for-us page?
We found no general write-for-us page on the Journal's site. The published routes are news tips, letters to the editor and the opinion page contact, alongside pitching individual reporters on their beats.
How do I submit a story tip to The Wall Street Journal?
Use the tips page on the Journal's site, which lists direct contact with reporters, Signal, SecureDrop and post. Make the tip detailed, add documentation and suggest people who can verify it.