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Most founders want the same thing: a piece that says something true about their business and stays online where people can find it. That is a narrower ask than "press coverage", and it is a great deal easier to get right.

Here is what Entrepreneur Today publishes and how a feature there actually happens.

What Entrepreneur Today publishes

Entrepreneur Today is a digital business title publishing at entreprenuertoday.com. It runs six sections — politics, business, leadership, tech, entrepreneurs and news — and its subject is the people running companies and the conditions they run them in.

It is a focused digital title rather than a national masthead, and it is worth being plain about that at the start. What it gives you is a real article on a real publication, written to an editorial standard, published under a byline and indexed permanently. What it does not give you is the reach of a newspaper with a century-old name on the front, and you should be wary of anyone who tells you otherwise.

Why a feature here is worth having

The value of a piece like this is mostly search, and mostly permanent.

When somebody hears your name — a prospect before a call, an investor before a meeting, a journalist deciding whether to reply — they look you up. What they usually find is your own website, your LinkedIn and whatever else has accumulated. An article reads differently from all of those, because it is written in the third person, to a standard, by a writer who publishes under their own byline.

It also stays put. The piece does not expire and it does not need renewing. It keeps answering the same question every time somebody asks it.

If you are weighing this against other titles, how to choose the right publication is worth reading first.

How a piece gets published

We develop your story, write it to editorial standard and place it on Entrepreneur Today. You approve every word, and we confirm the publication date up front.

That commitment is the practical difference, and it is worth stating precisely. At a publication nobody controls, the decision belongs to that newsroom. A writer picks the story up or does not, runs it this month or next, frames it their way. That is how it should work, and no agency can honestly promise the outcome. Here, once you have approved the draft, publication is a scheduling matter rather than a hope, and we can give you a date.

What does not change is the standard. The piece is written to the title's editorial standards and placed in the section it genuinely belongs in.

What makes a strong piece

The weakest version of this article is a list of your achievements. The strongest is an argument only you are in a position to make.

Across the sections the title runs, three shapes tend to work:

• A change you can see before other people can. Something moving in your market — pricing, regulation, hiring, what customers now expect — that you can describe from inside a business rather than from a report.
• A decision with a cost attached. Leadership pieces work when the choice was genuinely hard and you are willing to say what it cost you to make it.
• A build story with specifics in it. What you started with, what you got wrong, what changed and roughly when.

Be concrete. Name the number, the month, the decision. How to write a founder story goes further on structure and on the openings that work.

What to expect from the process

You tell us what you are building and what you want the piece to say. We propose an angle and the section it fits. Our writers draft it. You review, and you revise until the wording is yours — every claim, every quote, every line about your business.

Nothing publishes without your approval. When it is live, you get the link.

The same process runs across similar titles, and you can see the range on the publications page.