Celebrity coverage, driven by public interest
We tell you straight whether there is a story here, and work the earned route properly when there is.
Us Weekly is a celebrity and entertainment title covering film, television, music and the people in them for a mainstream consumer audience.
It is a name everyone recognises, and it reaches a very large consumer readership. For a public figure that matters, and for a private one it rarely does.
Best for: Public figures, entertainers and consumer brands.
Reporting here is done by the title's own newsroom, so what runs is an editorial decision and nobody can sell it. Access is usually mediated: publicists, managers, studios, labels and event organisers control who is available and when, and an exclusive is given rather than bought. Expert comment is a genuine route on the lifestyle side, where a writer needs someone qualified to answer a health, relationship or money question on a deadline. Product and shopping coverage often carries affiliate links, which earn the publication commission on sales and are disclosed as such. Advertising, sponsored and branded content are paid, labelled by the publication, and are not the same as a journalist deciding to write about you.
Coverage follows public interest, which is a colder test than it sounds. Something has to have happened to someone readers already recognise, or to someone whose situation is genuinely remarkable on its own terms: a release, a casting, a split, a return, a public dispute, a verifiable first-hand account. Documents, dates and named people are what make an editor comfortable running it. If you are a founder with no public profile, this is probably not for you, and saying that is more useful than taking your money. Where brands fit is product coverage and gifting into consumer round-ups rather than profiles. A funding round or a company milestone is not an entertainment story in any version of this.
Tell us the story in a sentence. We reply within 24 hours and we will say plainly whether Us Weekly is realistic for you, and which route it would take.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Us Weekly before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.