Get featured in Scary Mommy
Parenting stories, told in Scary Mommy's own voice
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in Scary Mommy?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About Scary Mommy
Scary Mommy is a US parenting website that began as a personal blog and grew into one of the best-known online destinations for mothers. It covers parenting, pregnancy, relationships, health, entertainment and everyday family life in a candid, often funny voice.
Why a feature here matters
Scary Mommy talks to parents the way they talk to each other, so a feature there reaches mothers and families in a setting they read for honesty rather than polished advice.
Best for: Founders of family and parenting businesses, paediatric and maternal health experts, therapists, educators, authors and parents with a strong, relatable story.
How coverage happens at Scary Mommy
There are two ways in. You can approach Scary Mommy yourself: read what it has published recently, then follow any contributor or submissions route its site lists, or send a short, specific pitch to the editor who covers your subject. This approach is free, but it is slow, and the editors decide what runs and when. The second way is to work with DNA. We develop the angle with you, write the feature in a voice that suits Scary Mommy and manage the placement. You approve every word before it goes live, and nothing is published without your sign-off. Either way, the story has to feel true to the reality of raising children, because that is what its readers come for.
The kind of story that lands
Scary Mommy is built on honesty about family life, so the stories that fit are specific and personal rather than promotional. A first-person account of a hard stage of parenting, a relationship under strain after a baby, or a health issue that mothers rarely talk about suits its core pages. Experts fit when they speak plainly: a paediatric nurse on what parents get wrong about fevers, or a therapist on toddler tantrums. Founders fit when the business grew out of a real parenting problem and the piece tells that story first. Humour works, but only when it rests on a true observation. A product pitch dressed up as an essay rarely fits, and neither does advice delivered from a distance.
How to Get Featured in Scary Mommy
To get featured in Scary Mommy, you either offer its editors a story about family life that feels honest and specific, submit through any contributor route the site lists, or have a feature developed and placed with professional help. Whichever route you choose, the piece needs to sound like a real parent talking, because that voice is what the site is known for.
Pitching or submitting yourself is free, but it is slow and the editors decide what runs. DNA offers another way in: we develop the story with you, write it to suit Scary Mommy, manage the placement, and you approve every word before it goes live.
What Scary Mommy is
Scary Mommy is a US parenting website that started life as a personal blog and grew into one of the most widely read online destinations for mothers. Its identity rests on candour: it set out to talk about the messy, tiring and funny parts of raising children that glossier parenting media tended to skip. That tone still shapes almost everything it publishes, from news commentary to personal essays.
What Scary Mommy covers
The site covers parenting at every stage, from pregnancy and the newborn months through toddlers, school-age children and teenagers. Alongside that it runs relationships and marriage, health and wellbeing, entertainment and celebrity news with a parent's view, and shopping and product recommendations for families. Personal essays sit throughout, and they are often the pieces readers share most.
How to get featured in Scary Mommy
Start by reading the site closely for a week or two. Notice which subjects keep returning, how long the pieces are and how personal they get. Then decide what you are offering: a finished first-person essay, expert comment on a subject the site already covers, or a story about you or your business that a writer could build a feature around.
If you are pitching, keep it short and lead with the human angle. Editors on a site like this see many pitches that read like press releases, and those rarely get far.
Scary Mommy write for us: how contributions work
Scary Mommy has long published first-person writing from parents alongside its staff work. Where the site lists a contributor or submissions route, that is the place to start, and it sets out the current requirements, so read it before you write anything. Publishers change these policies, so do not rely on old advice. If no route is listed, the options are a direct pitch to the relevant editor or working with an agency. In general terms, a strong contribution:
- Tells one true story or makes one clear point about family life.
- Is written in a natural, conversational voice rather than a formal one.
- Is offered to Scary Mommy alone rather than sent to several sites at once.
- Does not read as a vehicle for a product or service.
What makes a strong piece for Scary Mommy
Specific detail beats general advice. A mother describing the night she realised she was not coping, a father on what changed when he became the main carer, or a paediatric expert explaining a common worry in plain words all fit. Business stories can work when the company grew out of a real parenting problem and the piece tells that problem first. If your audience overlaps with women's lifestyle media more broadly, the guide to Glamour shows how a different editorial voice shapes a similar story.
How the process works
With DNA, the work runs in four steps. We check whether your story has an angle that suits Scary Mommy and tell you plainly if it does not. You share the substance: your experience, your expertise and what parents should take from it. We draft the feature in a voice that suits the site and revise it with you. Once you approve every word, we manage the placement and send you the live link.
How long it takes
Expect weeks rather than days. Finding the angle, drafting, your review and the placement all take time, and personal stories often need an extra round of revision to get the tone right.
How we get you in Scary Mommy
Questions about Scary Mommy
Is the Scary Mommy coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for Scary Mommy before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
Does Scary Mommy accept guest posts?
Scary Mommy has a history of publishing first-person writing from parents. Check its site for any current contributor or submissions route and follow the requirements it sets out. If none is listed, pitch the relevant editor directly or work with an agency.
What kind of writing does Scary Mommy publish?
Honest, conversational writing about family life: personal essays, parenting and health features, relationship pieces, entertainment with a parent's view and product recommendations. Specific stories travel further than general tips.
Can a business be featured in Scary Mommy?
Yes, when the story is genuinely useful or relatable to parents. You can pitch the site yourself, or work with DNA: we develop the angle, write the feature to suit the site and manage the placement, and you approve every word first.