A permanent profile for your music career
We write the feature around the work and manage the placement. You revise until it reads right, and nothing publishes without your approval.
Music Observer is a digital publication covering artists, releases, the music business and the people working across the industry.
It is not a tastemaker title and should never be presented as one. It is a searchable article that gives a promoter, label or brand something substantive to read.
Best for: Independent artists, producers, managers and music businesses.
A smaller digital music title, so it is considerably more accessible than the established music press and carries correspondingly less weight. Direct pitching works where the fit and the capacity are there. Contributed and sponsored placement is accepted far more readily than at staff-written publications, and that is a paid route which should be named as one. Most artists use the service route: we write the feature around the work, handle the placement, and you approve it before it goes live. Be accurate about what it is. Nobody is reviewing the record, so it is not a review, and presenting it as critical recognition is the quickest way to lose credibility with the bookers, labels and journalists who can tell the difference immediately.
The work and the decisions behind it. What the record is about, how it was made, what changed in the writing or the production and why, who you made it with, what you tried that did not work. That reads, where a list of streaming numbers and playlist adds does not. A release, a tour, a collaboration or a signing gives the piece a reason to exist now, which makes it easier to place and better to read. Audio and images matter as much as the text, because a reader will click before they finish the first paragraph. Keep the claims defensible, and describe your own position accurately rather than borrowing language that belongs to acts at a different level.
Tell us the story in a sentence. We reply within 24 hours and we will say plainly whether Music Observer is realistic for you, and which route it would take.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Music Observer before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.