Reach through the app on every iPhone
Apple News carries content from publishers, so the route in is a feature with a publication that syndicates there. We place the story and tell you honestly how syndication works.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
Apple News is a news aggregation app built into iPhone, iPad and Mac, surfacing content from publishers who distribute through it alongside Apple's own editorial curation.
Enormous built-in distribution on devices people already carry. Worth understanding clearly: appearing there generally means your article ran in a publication that feeds Apple News.
Best for: Consumer brands and founders after mainstream reach.
Apple News is not pitched. It carries content from publishers, so there is no editor to approach, no submission route for an individual article and no application a founder makes on their own behalf. The way in is a feature with a publication that operates an Apple News channel, after which its articles flow into the app as a matter of course. Publishers apply to Apple's programme themselves, and running your own channel only makes sense if you genuinely publish original work at volume. The prominent curated slots inside the app are chosen by Apple's editors and cannot be requested or bought. Publishers do sell advertising and sponsored content, which is labelled and a different product entirely. We place the feature; the syndication follows from where it runs.
The audience is general and mostly reading on a phone, so the story has to make sense to someone with no stake in your industry. The angle that travels is a plain-language account of why your work changes something a reader already recognises: a cost, a habit, a risk, a familiar task done differently. Proof means concrete detail arriving in the first two sentences rather than a list of credentials, so what changed, for whom, and how you know it did. It sits wherever the publisher files business, technology or lifestyle coverage, and it reaches the app through that section rather than any Apple category you get to pick. Jargon and press-release rhythm keep a piece from being read even when it is technically sitting there in the app.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Apple News before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.