Get featured in Bustle
Lifestyle stories, written for Bustle's readers
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in Bustle?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About Bustle
Bustle is a digital lifestyle and culture publication written mainly for millennial and Gen Z women, and the flagship title of BDG. It covers entertainment, books, beauty, fashion, wellness, relationships and life.
Why a feature here matters
Bustle reaches a young, engaged audience that reads it for culture, beauty and wellness advice, so a feature there puts you in front of readers who act on what they discover.
Best for: Beauty, wellness and fashion founders, dermatologists, therapists and other experts, authors, creators and consumer brands with a genuine story.
How coverage happens at Bustle
There are two ways in. You can approach Bustle yourself: find the editor or writer who covers your subject and send a short, specific pitch, or pitch an idea as a freelance contributor to the relevant section editor. This approach is free, but it is slow, and the editors decide what runs and when. The second way is to work with DNA. We develop the angle with you, write the feature to the Bustle standard and manage the placement. You approve every word before it goes live, and nothing is published without your sign-off.
The kind of story that lands
Bustle readers come for culture, beauty, wellness and honest personal stories, so a piece needs to be useful, personal or current. Its beauty and wellness coverage suits dermatologists, trainers, therapists and founders who can explain a trend or routine clearly. Its relationships and life coverage suits experts and writers with a fresh, specific take on questions readers are already asking. Its books and entertainment coverage fits authors and creators with something genuinely new. Strong pieces have a human voice, specific detail and a reason to read now. A product launch with no story behind it rarely fits, and neither does corporate news aimed at investors rather than readers.
How to Get Featured in Bustle
To get featured in Bustle, you either give one of its editors or writers a story that fits its audience, pitch an idea as a freelance contributor, or have a feature developed and placed with professional help. Whichever route you take, the story has to speak to Bustle's readers, who come for culture, beauty, wellness and honest personal stories rather than corporate news.
Pitching the editors yourself is free, but it is slow and they decide what runs. DNA offers another way in: we develop the story with you, write it to the Bustle standard, manage the placement, and you approve every word before it goes live.
What Bustle is
Bustle is a digital lifestyle and culture publication written mainly for millennial and Gen Z women. It was founded by Bryan Goldberg and is the flagship title of BDG, a digital media group whose other brands include Elite Daily, Romper, Nylon and W. Bustle is online first, and its voice is conversational, curious and personal, mixing entertainment news with service journalism and first-person writing.
What Bustle covers
The site is organised around entertainment, celebrity, TV, film and books, alongside beauty, fashion, wellness, sex and relationships, and life. Astrology and horoscopes are a regular feature, and much of the beauty and wellness coverage is practical: what a product or trend actually does, how a routine works, what an expert recommends. Celebrity interviews and first-person essays sit alongside quick news on what people are watching and talking about.
How to get featured in Bustle
For coverage, the practical route is to find the editor or writer who covers your subject, read what they have published recently, and send a short, specific note explaining why Bustle readers would care. Beauty and wellness writers regularly quote experts such as dermatologists, therapists and trainers, so a credible specialist with a clear, useful point of view has a natural way in. Products need a genuine story or an expert reason to matter, not just a launch.
How to write for Bustle
People often search for a Bustle write for us page. Bustle works with freelance writers as well as its own staff, and the route in is the one most national digital magazines use: pitch a specific story to the editor of the relevant section. Check the site for any current contributor guidance before you pitch. In general terms, a strong pitch:
- Offers one clear idea that fits a named Bustle section.
- Explains why it matters to readers now and what makes your take different.
- Shows you have read the section and understand its voice.
- Includes a short line on who you are and links to relevant published work.
Bustle is not a guest blogging platform, and a self-promotional article about your own business is unlikely to be accepted as a contributor piece.
What makes a strong piece for Bustle
The best fit is a story that is useful, personal or culturally current. A dermatologist explaining a skincare trend, a therapist on a relationship question readers are asking, a founder whose brand grew out of a real personal experience, or an author with a thoughtful angle on a topical issue all suit the site. Strong pieces have a human voice, specific detail and a reason to read now. For a comparable women's lifestyle title, see the guide to Glamour.
How the process works
With DNA, the work runs in four steps. We check whether your story genuinely fits Bustle's readers and tell you plainly if it does not. You share the substance: who you are, what you do and the story behind it. We draft the feature to the Bustle standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
How long it takes
Expect weeks rather than days. The angle, the drafting, your review and the placement all take time, and seasonal beauty or wellness stories need planning ahead of the moment they relate to.
How we get you in Bustle
Questions about Bustle
Is the Bustle coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for Bustle before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
Does Bustle have a write for us page?
Bustle works with freelance writers, who pitch specific ideas to the editor of the relevant section. Check the site for any current contributor guidance, and make your pitch focused, timely and clearly suited to the section.
How do I get my product featured in Bustle?
Find the writer who covers that category and show why the product matters to readers, ideally with a genuine story or expert backing. A launch announcement on its own rarely gets picked up.
Can a business be featured in Bustle?
Yes, when there is a story Bustle readers will genuinely care about. You can pitch the relevant editor yourself, or work with DNA: we develop the angle, write the feature to the Bustle standard and manage the placement, and you approve every word first.