A West Coast dateline
We develop and place a dedicated feature about you in LA Wire. You approve every word before it goes live.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
LA Wire is a digital publication covering business, culture and founders through a Los Angeles lens.
A Los Angeles association frames you differently, especially if you sell to consumers or work anywhere near culture.
Best for: Consumer, creative and West Coast brands.
LA Wire is a digital publication with a Los Angeles focus, and the routes are simple: approach the editors directly at no cost, subject to fit and capacity, or use a managed placement where the angle, the writing and the submission are handled and you approve the draft first. There is no paid membership or contributor programme attached. The output is a solo feature with photos and links rather than a mention in a roundup. You do not have to be based in Los Angeles, though a genuine connection to the market, whether that is clients, a launch, a partnership or a trend you are seeing there, makes the piece easier to place and stronger to read.
This is where business and the creative industries overlap, so texture matters more than metrics. What works is a brand story with a point of view: why you built the product for a customer nobody else was serving, what you learned launching into a crowded consumer category, how a cultural shift changed what people expect from your sector. A consumer founder who can describe the moment the positioning clicked, and what it cost to get there, reads as a story rather than a profile. It sits in the business, lifestyle or culture coverage depending on the angle. Lead with the Los Angeles connection if you have one. A list of achievements with no narrative behind it will always read flatter.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for LA Wire before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.