Get featured in New Statesman

Politics and ideas, written to the magazine's standard

We write a custom feature about you and manage the placement. You approve every word before it goes live.

  • You approve every word
  • Unlimited revisions
  • Reply within 24 hours
Get featured in New Statesman — Digital Networking Agency

How do I get featured in New Statesman?

We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.

About New Statesman

The New Statesman is a London-based British magazine of politics and culture, founded with the support of the Fabian Society by Sidney and Beatrice Webb, among others. It covers politics, world affairs, the economy, ideas, books and the arts from a left-of-centre perspective.

Why a feature here matters

The New Statesman is read closely in Westminster, universities and the wider policy world, so a considered piece there reaches people who shape debate in Britain rather than a general news audience.

Best for: Policy specialists, economists, academics, think-tank and charity leaders, founders with a view on public policy, authors and cultural figures.

How coverage happens at New Statesman

There are two ways in. You can pitch the magazine yourself: the New Statesman commissions most of what it publishes, so the route is a short, specific pitch to the editor of the relevant section, using the contact details the magazine lists on its site. That route is free, but it is slow, many pitches go unanswered, and what runs is the editor's decision. The second way is to work with DNA. We develop the argument with you, write the piece to the New Statesman's standard, and manage the placement. You approve every word before it goes live, so nothing appears under your name that you have not signed off.

The kind of story that lands

The New Statesman wants argument, not announcement. A piece fits when it brings real expertise to a live question in British politics, the economy, world affairs or culture, and says something a well-informed reader has not already heard. An economist on what a fiscal decision means for regional growth, a charity leader on a gap in social policy, a founder on what new regulation means for a sector, or a writer on a cultural shift all fit its pages. Strong pieces are clearly reasoned, honest about counter-arguments and grounded in evidence. Product news, company milestones and promotional copy do not fit, and neither does a generic take on the week's headlines.

The full guide

How to Get Featured in the New Statesman

To get featured in the New Statesman, you need an argument worth making and a route to the editor who commissions that kind of piece. The magazine commissions most of its writing rather than publishing open submissions, so the practical options are pitching the right section editor yourself or having a piece developed and placed with professional help.

Pitching is free, but it is slow and the editor's decision is final. DNA offers another way in: we develop the argument with you, write it to the New Statesman's standard, manage the placement, and you approve every word before it goes live.

What the New Statesman is

The New Statesman is a British magazine of politics and culture, based in London. It was founded with the support of the Fabian Society, with Sidney and Beatrice Webb among its founders, and George Bernard Shaw was closely involved in its early years. It has a long-standing left-of-centre outlook and is one of the best-known current affairs titles in Britain. Today it publishes a weekly print magazine alongside a website, newsletters and podcasts.

What the New Statesman covers

Its coverage runs across British politics, world affairs, the economy, ideas, books and the arts. Politics coverage follows Westminster, the parties and the state of the country, and the magazine is known for long-form essays, political analysis and interviews. The culture pages cover books, film, music, television and the arts, with reviews and criticism. Commentary is a large part of what it does, so most pieces carry a clear point of view rather than simply reporting events.

Start by reading the section you want to appear in and the writers it already uses. The New Statesman is an edited magazine with a strong house voice, so a pitch must show that you understand what it publishes. Then send a short pitch to the editor responsible for that area, using the contact details the magazine lists on its site. A good pitch is a few sentences long: the argument, why it matters now, and why you are the person to make it.

How to submit an article to the New Statesman

If you are searching for how to submit an article to the New Statesman, the honest answer is that it works mainly through commissioning. Writers usually pitch an idea first, and if a section editor is interested they commission the piece and agree its scope. Sending a finished article unprompted can occasionally work for a timely essay, but a pitch is the usual route. In general terms, a strong pitch should:

  • Make one argument, not describe a topic.
  • Explain in a sentence why it matters now.
  • Show your expertise in, or direct experience of, the subject.
  • Go to the editor of the relevant section, not to everyone at once.

Does the New Statesman have a write for us page?

People searching for New Statesman write for us usually want a standing invitation to contribute. The magazine is a commissioned title rather than a guest-post site, so there is no route that publishes contributors automatically. Every piece that runs has been commissioned or accepted by an editor and is edited closely before publication. That is part of what gives a New Statesman byline its weight, and why a weak or promotional pitch rarely gets a reply.

What makes a strong piece for the New Statesman

The magazine values clarity, evidence and an argument a well-informed reader has not already heard. A policy specialist explaining what an overlooked change in housing or planning will mean, an economist on productivity outside London, a charity leader on what is failing in social care, or an author on a cultural shift all fit. Promotional copy, product announcements and company news do not. If your story is a news or business story first, a title such as The Independent may suit it better.

How the process works

With DNA, the work runs in four steps. We check whether you have an argument that fits the New Statesman and tell you plainly if you do not. You share the substance: your expertise, your evidence and the point you want to make. We draft the piece to the magazine's standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.

How long it takes

Expect weeks rather than days, allowing time to sharpen the argument, draft and revise, complete your review and manage the placement. Pitches you send yourself depend on an editor's interest and the news cycle, and many go unanswered.

How we get you in New Statesman

01Choose your outletYou want New Statesman. We confirm it fits your goals.
02Share your storyA short call or brief — we do the heavy lifting from there.
03We write your featureWritten to editorial standard, built around your positioning.
04Approve and go liveYou approve every word, then we place it and send the link.

Questions about New Statesman

Is the New Statesman coverage a real, published feature?

Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.

How long does it take?

Most placements take weeks rather than days. We give you a realistic timeline for New Statesman before we start, and never promise a date we cannot control.

What if I am not happy with the draft?

You review and revise until it is right. Nothing publishes without your approval.

Can I submit an article to the New Statesman?

You can pitch one. The magazine works mainly through commissioning, so send a short pitch to the editor of the relevant section, using the contact details on its site, rather than a long finished draft.

Does the New Statesman have a write for us programme?

It is a commissioned magazine rather than a guest-post site. Every piece is commissioned or accepted by an editor, so the route in is a strong, specific pitch to the right section.

What does the New Statesman look for in a pitch?

A clear argument on politics, the economy, world affairs or culture, a reason it matters now, and evidence that you are well placed to make it. Promotional pieces and company news do not fit.

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