The screen trade, read locally
We help build the story and the wider press record around your screen project. For trade announcements themselves, a specialist screen publicist is often the better call, and we will say so.
Variety Australia is a licensed Australian edition of the entertainment trade, covering local production, commissioning, distribution, festivals and talent for people working in the industry.
Trade coverage reaches commissioners, distributors, financiers and agents rather than general readers. That is a small audience, and for a screen business it is the one that decides things.
Best for: Production companies, distributors, festivals and screen talent.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Variety Australia before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.