Get featured in Law News Day

When a prospective client searches your name before they call, what they find is your reputation. A permanent article is one of the few things you can put there on purpose.

Here is what Law News Day is, what it is not, and how lawyers get featured in it.

What Law News Day is

Law News Day is a digital publication covering legal news, practice and the lawyers, firms and legal businesses working across the profession. Online only, permanently live, and indexed by search engines.

Its remit is broad across legal subject matter, which means fit is rarely the obstacle. The quality of what you have to say is.

It is not an established legal trade with a full newsroom, and the two should not be confused when you describe where you have been published.

How much weight it carries

Being straight about this is the point of the page.

A smaller digital title is more accessible than an established trade or a national masthead, and it carries correspondingly less authority. Judges, regulators and large firms know the difference between publications, and inflating it is the fastest way to look unserious in front of exactly the people you want to impress.

What it does give you is real. A substantive, permanent article about your expertise that appears when a prospective client searches you, that you can link from a profile or a proposal, and that gives a stranger something to read instead of a directory listing. For a solo practitioner or a small firm with thin search results, that is a meaningful change.

Treat it as the first entry on a public record rather than as the record itself, and the tier question takes care of itself.

It is durable in a way advertising is not. Referral sources and prospective clients research individuals carefully before they make contact, and an article explaining how you approach a problem keeps working long after the week it published.

The routes in

• Pitch directly. Free and legitimate, subject to fit and editorial capacity.
• Contributed or sponsored placement. Smaller digital titles accept contributed articles far more readily than staff-written publications do. That is a paid route and should be labelled as one.
• Use a professional feature service. A team develops the angle, writes to the publication's standard and handles the placement. Faster and more predictable, which is why most firms choose it.

Whichever route you use, the description you give afterwards should match what actually happened.

What makes a strong piece

Write something a reader can use.

The pieces that work explain a rule that has changed and who it affects, or what a process really involves for the person going through it, or what you see going wrong repeatedly in a particular kind of matter. Concrete beats comprehensive: one thing explained properly is worth more than a survey of an entire area of law.

Write it for the person with the problem, not for other lawyers. That is who finds an article like this through search, and clarity reads as competence to a non-lawyer far more than technical vocabulary does.

Name the jurisdiction. Procedure and rules differ, and vague national commentary is no help to anyone and slightly suspect to a colleague.

A simple structure helps. Set out the situation, what the rule or the process actually requires, where people get caught out, and what to do about it. That is easy to read and easy for an editor to accept without rewriting.

The rules you still have to follow

A contributed article is marketing material with your name on it, and your regulator treats it accordingly.

Rules on publicity, claims about results, comparisons with other firms and client confidentiality apply to a published piece exactly as they apply to your website. The specifics vary by jurisdiction and by the admission you hold, so check the current requirements that apply to you and run it through your firm's own approval process where one exists. Nothing here is legal advice and we are not your regulator.

In practice that means no outcome claims, no superlatives about your own practice, and no client detail you have not cleared in writing.

What to expect from the process

Share the angle, our team drafts the piece, you review with revisions until it is right, and nothing publishes until you approve it. Then it goes live and you get the link.

Any provider who cannot show you the draft first is not one to use, and that goes double in a regulated profession. If a stronger legal outlet is a better fit for your practice, we will say so rather than place the easy thing.

Expect to be asked questions you would rather skip, because the specific answers are what make the piece worth reading. A draft assembled from your website will read exactly like your website.