We turn founders & brands into household names by pitching your story to our network of editors & journalists at the world's most trusted publications.
DNA is a public relations agency specializing in results-driven PR & media relations. Our growing team of 45+ experienced publicists, journalists, broadcasters, and marketers work with brands to secure meaningful media coverage.
We focus on modern media, including digital, TV, podcast, and speaking opportunities.
DNA PR has secured coverage for clients in Forbes, NY Times, Rolling Stone, FOX, NY Weekly, Entrepreneur, and over 100 top-tier media outlets and networks.
Gone is the day of sending a press release and waiting. We monitor trends with a proprietary alert method — seeing relevant news before anyone and submitting experts for comments first.
Our team has developed a private network of reporters who reach out to DNA directly for responses on breaking news. Our relationships make the difference.
We've built a proprietary process that relies on communication and storytelling. We optimize our outreach to make your story visible — not just placed, but permanently remembered.
Ongoing PR with consistent placements, a dedicated team, and a strategy that compounds month over month.
Explore →02Single featuresOne bespoke, high-impact article written to your niche and placed in the outlet you want. Maximum visibility, short term.
Explore →03Premium strategyOur flagship long-game — top-tier placements, SEO, AI reputation management and media training that makes you the name.
Explore →04Beyond PRWebsites, ads, design, social and SEO — everything around the coverage so the attention actually converts.
Explore →Don’t take our word for it. Hear it straight from a founder we’ve worked with about what it’s like to get featured with DNA.
— Krishan Thakker
Reading about it is one thing. Being in it is another.
Book a Free CallWe are a PR and media placement agency. We develop your story, write it to editorial standard, and place it with publications your audience already trusts — MSN, USA Today, Yahoo Finance, Entrepreneur, CEO Weekly and over 1,100 other outlets. You approve every word before anything is published.
No. Our editorial team writes the entire piece. You share your story in a short questionnaire, we shape the angle and draft it, and you review it until it reads exactly the way you want.
Most placements go live within a few weeks, depending on the outlet and how many revisions you want. We give you a realistic timeline before we start and keep you updated at every step.
Every engagement is quoted to your goals — which outlets you want, how many placements, and how much writing is involved. We offer ongoing monthly packages as well as single A La Carte features. Tell us what you're after and we'll price it.
Yes. Every placement is a real, permanent, searchable article on a genuine publication — not a directory listing or a paid link farm. Our case studies link directly to the live articles so you can check them yourself.
No, and you should be careful with anyone who does. Editorial coverage at the biggest titles is an editorial decision no agency controls. We tell you honestly which outlets we can place you in and which we can only pitch toward.
Yes. Placements are permanent and searchable, so they keep working for you every time someone looks up your name — in search results, in due diligence, and in sales conversations.
It works best when your buyers research you before they commit — founders, consultants, medical practices, attorneys, realtors, coaches and B2B companies. If nobody ever searches your name before buying, your budget is usually better spent elsewhere.
Always. You get unlimited revisions and nothing goes live without your sign-off. Your voice and the facts stay accurate, because it's your story.
Send us the contact form or book a consultation. We'll ask who you want to reach, recommend the outlets that fit your audience, and map out the fastest realistic path to your feature. We reply within 24 hours.
