Where people look when they search your name
Google News surfaces articles from sites it already indexes, so the route in is being published on one of them. We handle the placement and explain exactly how it works.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
Google News aggregates coverage from publishers across the web, surfacing it in the News tab, the Google News app and news carousels in search results.
It is where coverage about you shows up when someone searches your name. A permanent, indexed article keeps working long after publication.
Best for: Anyone whose buyers research them before committing.
There is nothing to pitch at Google News and no article anyone can submit. It indexes journalism published elsewhere, inclusion is largely automatic for publishers meeting Google's content policies, and Publisher Center is a tool for publishers to manage how their own brand appears rather than a door an agency knocks on. So the route in is the publication. Earned coverage from an indexed title is free, slow and the editor's decision. Wire distribution puts a release onto financial and news sites, is paid, is usually labelled, and is not a journalist writing about you. A managed feature service develops the story and places it with an outlet that is already indexed. Prominence is ranked on relevance, timeliness and authority, and nobody sells that.
What performs here behaves like news rather than like marketing: a headline describing what happened, a hook tied to something currently in motion, a named author, and a claim specific enough to be checked. A workable angle is usually your own evidence applied to a live question, such as what your operational data shows about a shift buyers are already discussing, or a clear explanation of a rule change from someone it directly affects. It sits in the business, technology or sector section of a publication with a real publishing record. The lasting value is the indexed article that surfaces when somebody searches your name, so it should still read well months later rather than only on the day it went up.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Google News before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.