Beauty coverage decided by beauty editors
We build the product story or the expert positioning, pitch the right desk, and tell you plainly which route any opportunity actually is.
Allure is a beauty title covering skincare, make-up, hair, nails and fragrance, written by its own editors and beauty writers for a well-informed consumer readership.
Beauty editors act as a filter for a category with far more products than anyone can test. Being chosen carries weight with retail buyers and with readers who take formulation seriously.
Best for: Beauty brands, formulators and credentialed practitioners.
Everything that reads as editorial here is written by the title's own editors and beauty writers, so a mention is a newsroom decision and no agency controls it. Sending product for consideration is normal and expected: samples, full ingredient and claims detail, pricing and launch dates go to the relevant desk, and the desk decides whether it is tested or written about at all. Shopping round-ups frequently carry affiliate links, which means the publication may earn commission on a sale, and that is a revenue disclosure rather than a payment for inclusion. Where sponsored or branded content runs, the publication labels it, and a labelled commercial page is not an editor choosing to write about you. What we sell is the work of getting the submission right.
Beauty desks run on specifics. What earns a look is a product with a real point of difference explained in plain terms: what the active is, at what concentration, why the texture behaves the way it does, what testing was carried out and by whom. Launch date, price, stockists and photography a desk can actually use matter as much as the copy. The other route in is expertise, and credentials are checked here: dermatologists, cosmetic chemists, trichologists and licensed professionals are quoted as experts, while founders are usually quoted about their own brand. It sits in product coverage, ingredient explainers and seasonal round-ups. A relaunch with new packaging and no formulation change is not a story.
Tell us the story in a sentence. We reply within 24 hours and we will say plainly whether Allure is realistic for you, and which route it would take.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Allure before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.