Coverage built around Black founders and culture
We write the feature around your story and handle the placement. You review and revise until it is right before anything goes live.
BLK News is a digital publication covering news, business and culture with a focus on Black founders, professionals and communities.
A community-focused digital title reaches readers who are looking for people like them. It is not a national masthead and should not be described as one.
Best for: Black founders, professionals, creatives and community organisations.
A smaller digital title with a community focus, which makes it far more reachable than a national masthead and means it carries less weight. Direct pitching works where the fit and the capacity are there. Contributed and sponsored placement is accepted much more readily here than at staff-written publications, and that is a paid route which should be labelled as one rather than presented as reporting. Most clients use the service route: we develop the angle, write the piece, place it, and nothing publishes until you have approved it. What you are buying is a permanent, indexed article about your work, not a journalist independently deciding you are worth covering, and being straight about that difference protects you with anyone who checks.
A person and a purpose. What you built, who you built it for, what stood in the way, and what changed for the people around you. Community relevance gives the piece its reason to run, so be concrete about it: the neighbourhood, the sector, the customers, the people you hire, the thing that is different because you are the one doing it. Numbers help when you can evidence them and hurt when you cannot. Avoid the language of a mission statement, because readers skip it. It runs as a standalone profile rather than a news report, which means it needs a narrative with a turn in it rather than a list of achievements and job titles.
Tell us the story in a sentence. We reply within 24 hours and we will say plainly whether BLK News is realistic for you, and which route it would take.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for BLK News before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.