Get featured in Newcastle Herald
Hunter stories, written to the Herald's standard
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in Newcastle Herald?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About Newcastle Herald
The Newcastle Herald is the daily newspaper of Newcastle, New South Wales, serving the city and the Hunter region. It is published by Australian Community Media and covers local news, business, sport, entertainment and opinion.
Why a feature here matters
The Herald is the established daily for Newcastle and the Hunter, so a feature there reaches local customers, employers and community leaders in a title they already read.
Best for: Newcastle and Hunter founders, business owners, energy and resources leaders, physicians, lawyers, university staff, nonprofit leaders and local experts.
How coverage happens at Newcastle Herald
There are two ways in. You can approach the Newcastle Herald yourself: find the reporter who covers your subject and send a short, specific pitch, use the route its site lists for sending in news, or send a letter to the opinion desk. This approach is free, but it is slow, and the editors decide what runs and when. The second way is to work with DNA. We develop the angle with you, write the feature to the Herald's standard and manage the placement. You approve every word before it goes live, and nothing is published without your sign-off. Either way, the story needs a real stake for Newcastle or the Hunter.
The kind of story that lands
The Herald is a Newcastle and Hunter paper first, so a story needs a clear local stake. Its business coverage suits a founder or executive explaining what change in energy, resources, the port, health or education means for jobs and residents in the region. Its opinion pages suit a reader or expert making one clear argument about a local issue. Its sport and entertainment coverage fits clubs, venues and cultural organisations with something genuinely new. Strong pieces name local people and places and explain why a reader in Newcastle, Lake Macquarie or Maitland should care now. A national announcement with a Hunter address attached rarely fits.
How to Get Featured in the Newcastle Herald
To get featured in the Newcastle Herald, you either give one of its reporters a local story worth covering, send in news or a letter through the routes on its site, or have a feature developed and placed with professional help. Whichever route you take, the story needs a genuine Newcastle or Hunter angle, because that is what the paper exists to cover.
Pitching the newsroom yourself is free, but it is slow and the editors decide what runs. DNA offers another way in: we develop the story with you, write it to the Herald's standard, manage the placement, and you approve every word before it goes live.
What the Newcastle Herald is
The Newcastle Herald is the long-established daily newspaper of Newcastle, New South Wales, and the main daily title for the Hunter region. It is published by Australian Community Media, which owns many regional and community newspapers across Australia. The Herald publishes in print and online and has a long record of local investigative reporting.
What the Newcastle Herald covers
The site is built around local news for Newcastle, Lake Macquarie, Maitland, Port Stephens and the wider Hunter: councils, transport, housing, health, schools, crime and courts. Business coverage follows an economy shaped by the port, energy and resources, health and the university. Sport is a major draw, led by the Knights and the Jets. It also covers entertainment, food, lifestyle, opinion and death notices.
How to get featured in the Newcastle Herald
For news coverage, find the reporter who covers your subject, read what they have written recently and send a short note with the facts and the local reason to care. Bylines show who covers which beat. A pitch that names Hunter people, places and consequences will travel further than a general media release.
Be realistic about the bar: the newsroom covers what it judges newsworthy, and a company announcement with no wider local consequence is unlikely to become a story.
How to submit a story to the Newcastle Herald
The Herald lists ways to contact its newsroom and send in news on its site, and that is the place to start if you have a story you think it should cover. Check the current details there rather than relying on old advice. Sending a story in is a pitch, not a submission that runs as written: a reporter decides whether to follow it up. In general terms, a strong news tip:
- Explains what has happened or is about to happen, in a few plain sentences.
- Says why it matters to people in Newcastle or the Hunter.
- Names who is involved and who can be interviewed.
- Includes any photos or documents that back it up.
Letters to the editor go to the opinion desk through the route listed on the site, which sets out the current requirements.
What makes a strong piece for the Herald
Local relevance is the first test. A founder on what the energy transition means for Hunter jobs, a physician on a health issue in the region, or a café owner explaining a change in a suburb all fit. Strong pieces carry named people, local detail and good timing. To compare outlets across regions and audiences, the get featured in directory lists the publications we cover.
How the process works
With DNA, the work runs in four steps. We check whether your story has a real Newcastle or Hunter angle and tell you plainly if it does not. You share the substance: what you do, what has changed and why it matters locally. We draft the feature to the Herald's standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
How long it takes
Expect weeks rather than days. The angle, the drafting, your review and the placement all take time.
How we get you in Newcastle Herald
Questions about Newcastle Herald
Is the Newcastle Herald coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for Newcastle Herald before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
How do I submit a story to the Newcastle Herald?
Use the route the Herald lists on its site for contacting the newsroom and sending in news, or pitch the reporter who covers your subject. Keep it short, explain the local stake and say who can be interviewed.
How do I send a letter to the editor of the Newcastle Herald?
Send it through the letters route listed on the Herald's site, after checking the current requirements. Keep it short and make one clear point about a local issue.
Can a business be featured in the Newcastle Herald?
Yes, when there is a story with real local interest. You can pitch the relevant reporter yourself, or work with DNA: we develop the angle, write the feature to the paper's standard and manage the placement, and you approve every word first.