Sports stories, written for talkSPORT's audience
We write a custom feature about you and manage the placement. You approve every word before it goes live.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
talkSPORT is a national sports radio station in the UK and part of News UK. Its website covers football above all, along with boxing, MMA, Formula 1, cricket, rugby and other major sports.
talkSPORT speaks to a loyal audience of UK sports fans, so a feature there reaches people who follow football and fight sport closely, in a brand they already listen to and read.
Best for: Sports businesses, athletes and former players, coaches, clubs, sports technology and fitness founders, event organisers and experts with a clear sporting angle.
There are two ways in. You can approach talkSPORT yourself: find the writer or show that covers your sport and send a short, specific pitch, or share a clip through whatever route the station lists on its site or official social accounts. This approach is free, but it is slow, and talkSPORT decides what it uses and when. The second way is to work with DNA. We develop the angle with you, write the feature to the talkSPORT standard and manage the placement. You approve every word before it goes live, and nothing is published without your sign-off.
talkSPORT is built around fans and the arguments they have, so a story needs a sporting stake and a voice behind it. Its football coverage suits a former player, coach or club figure with a clear view on a current issue. Its boxing and MMA coverage suits promoters, gyms and fighters with a genuine story to tell. Sports technology, fitness and fan experience founders fit when their work changes how people watch, play or train. Strong pieces name real people, connect to what supporters are already discussing and give readers something to react to. A company announcement with a sports logo attached rarely fits, and neither does a story with no clear reason for a fan to care.
To get featured on talkSPORT, you either give its writers and producers a sports story they want to run, send in a clip or piece of content the station chooses to share, or have a feature developed and placed with professional help. Whichever route you take, the story has to work for sports fans first, because that is the only audience talkSPORT serves.
Approaching the station yourself is free, but it is slow and talkSPORT decides what it uses. DNA offers another way in: we develop the story with you, write it to the talkSPORT standard, manage the placement, and you approve every word before it goes live.
talkSPORT is a national sports radio station in the UK and part of News UK, the publisher behind The Sun and The Times. Alongside its live shows, phone-ins and commentary, it runs a busy website and social channels that turn the day's talking points, transfer stories and on-air moments into articles, video and clips. The station styles its name with a lower-case talk and capitalised SPORT, and the brand is known for opinionated presenters and fan debate.
Football dominates the site, with Premier League news, transfer coverage, club-by-club stories and a constant stream of reaction to what pundits and former players have said on air. Beyond football, it covers boxing and MMA closely, along with Formula 1, cricket, rugby, golf, tennis, darts and American sports. Much of the content is built around personalities: presenters, guests and athletes saying something fans will want to argue about.
For news coverage, the practical route is to find the writer or show that covers your sport, look at what they have published or broadcast recently, and send a short, specific note explaining why fans would care. talkSPORT moves fast and leans on reaction and personality, so a pitch needs a clear hook: a strong view from a credible voice, an exclusive detail, or a story that connects to something fans are already talking about.
Be realistic about the bar. The station covers what it judges its audience wants, and a company announcement with a sports logo attached rarely clears it.
People often search for how to submit clips of the week to talkSPORT. The station regularly shares fan footage, viral moments and memorable on-air clips across its site and social accounts, but we could not confirm a fixed, public submission route for a weekly clips feature. Check the talkSPORT site and its official social accounts for any current call for clips and follow the instructions given there. In general terms:
The best fit is a story with a sporting stake and a voice behind it. A former professional on what a club gets wrong about player welfare, a coach explaining a tactical shift, a founder whose product is changing how fans watch or train, or an event organiser with a genuinely new format all suit the site. Strong pieces name real people, connect to current talking points and give fans something to react to. Corporate news with no wider story for supporters does not work. For a sense of how a broader national title shapes stories differently, see the guide to The Independent.
With DNA, the work runs in four steps. We check whether your story has a real angle for sports fans and tell you plainly if it does not. You share the substance: who you are, what you have done and why it matters to people who follow the sport. We draft the feature to the talkSPORT standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
Expect weeks rather than days. Shaping the angle, drafting, your review and the placement all take time, and a story tied to the sporting calendar needs planning well ahead of the moment it relates to.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for talkSPORT before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.
Check the talkSPORT site and its official social accounts for any current call for clips and follow the instructions there. Send only footage you own or have the rights to, say where and when it was filmed, and remember the station decides what it uses.
talkSPORT's site is produced by its own writers and staff. If you have a strong story or expert view, the realistic route is a short, specific pitch to the writer or show that covers your sport.
Yes, when there is a story sports fans will genuinely care about. You can pitch the relevant writer yourself, or work with DNA: we develop the angle, write the feature to the talkSPORT standard and manage the placement, and you approve every word first.