Financial media, staff-written
We build the press record and positioning that make top-tier financial coverage plausible, and tell you honestly whether MarketWatch is realistic for your business.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
MarketWatch is a financial news site owned by Dow Jones, covering markets, investing and personal finance for an audience that follows money closely.
Dow Jones credibility with a retail-investor and finance-literate readership. Like its stablemates it is staff-written, which is exactly why coverage there carries weight.
Best for: Finance-facing companies with a substantive story.
MarketWatch is written by its own staff. There is no contributor programme, no membership that converts a fee into a byline, and no editorial route any agency controls. Coverage happens when a reporter decides your numbers, your sector or your expertise belong in a story they are already writing, which most often begins with being a fast, genuinely useful source rather than the subject of a profile. Advertising, sponsored content and newswire distribution are separate labelled products, and a good deal of what gets sold as a placement here is a release sitting in a non-editorial corner of the site. Ask of any offer whether it is a reporter's piece, a wire release or an advertisement. We build the record and pitch upward, and we do not sell placements here.
The stories that run carry financial consequence a reader could act on. A realistic angle is evidence-led: proprietary data that reframes how a sector is performing, a regulatory change you are positioned to explain in plain terms, or a market question their readers are already asking that you can answer better than the usual voices. Proof means something checkable, such as a figure, a filing or a dataset with a visible method behind it, rather than adjectives. It sits in markets, investing, personal finance or a sector piece, usually as expert comment inside a reporter's story rather than as a profile of your company. Timing is part of the substance, because the same insight is valuable on the morning a sector moves and close to worthless weeks afterwards.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for MarketWatch before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.