Get featured in US Insider

US Insider is the kind of title founders find when they start looking for a first real press feature. The useful question is not whether it is famous. It is what the article does for you, and what you are entitled to call it afterwards.

Here is what it is and how people get featured.

What US Insider is

US Insider is a smaller digital business publication covering founders, companies and business stories with a United States frame. Online only, permanently live and indexed by search engines.

The national framing is the practical draw. A city title tells a reader you matter in one place. A national frame tells them your work is not bounded by geography, which is the right signal if you sell online, operate remotely or serve customers across several states.

One check worth making on any placement at a smaller title: confirm the exact domain in writing. Similar names are common in this part of the market, and the confirmation costs nothing.

The people it fits best are usually at the same stage. A real business, a story worth telling, and very little to find when someone searches their name. A single credible article changes what that search returns, which is a smaller claim than most of this industry makes and a considerably more reliable one.

Where it sits against the bigger names

This is a smaller digital title, not a national masthead. It is meaningfully more accessible than a staff-written newspaper, and it carries proportionally less weight with a reader who knows the difference.

Both things are worth saying out loud, because the case for it holds without any exaggeration. A press record is built in layers. The first layer is usually a set of credible titles that will run a well-written piece, and editors further up check whether you have said anything in public before.

The trade is set out properly in tier 1 versus tier 2 publications, and it is worth reading before you decide where to spend.

The routes in, and what to call them

• Pitch it yourself. Free and legitimate, decided by fit and editorial capacity.
• A contributed piece. Published under your own byline. Common at titles of this size and honest as long as it is described as a column, a format explained in what a contributor article is.
• Sponsored placement. Paid, labelled, and a marketing product rather than reporting.
• A managed feature. The angle developed with you, the piece written to the publication's standard, the placement handled, and your approval on the draft.

None of these is disreputable. Describing a paid piece as newsroom reporting is, and it is the one mistake that costs more credibility than the feature earns.

What a feature includes

A dedicated article about you and your work, with a headline and an angle built around your positioning, usually with imagery and links to your site and profiles.

It publishes and stays indexed, so it becomes a reference point every time someone researches you before a call, a deal or a hire. That permanence is most of the value, and it is worth more when the piece actually says something rather than simply existing.

What it does not include is reach you can bank on. Traffic at a smaller title is modest, and anyone selling you an audience figure is selling the wrong part of the product. The value sits in what the article proves to somebody who has already decided to look you up.

What makes a strong piece

A national readership needs a reason to care beyond the fact that your company exists.

What works is something human or something surprising: the problem you set out to solve and why nobody had solved it, the decision that changed the direction of the business, the thing your industry consistently gets wrong at the customer's expense. Keep the specifics in and the jargon out.

Write so that someone outside your sector understands the point in the first paragraph. A credential list is not a story, and an editor can tell the difference in a sentence.

A useful test before writing: if you removed your company name, would a stranger still want to finish the piece. If not, the angle is a description rather than a story, and moving to a bigger title will not fix it.

What to expect from the process

Share your story, our team drafts the piece, you review with revisions until it is right, and nothing publishes until you approve it. Then it goes live and you have the link.

We tell you in writing which route we are using, so you can describe the result accurately later. You can see the wider range of titles we work with on our publications page, and if you want a view on where to start, tell us what you are building.