A national frame, without a national gatekeeper
We write and place a dedicated feature about you in US Insider. You approve every word before it goes live, and we tell you in writing which route we are using.
US Insider is a smaller digital business publication covering founders, companies and business stories with a United States frame. It is online only, permanently live and indexed by search engines.
It is more accessible than a national masthead, which makes it a practical way to put a real, searchable article behind your name early. It carries less weight than a staff-written title, and it is worth being clear about that when you describe it.
Best for: Founders and businesses building an early press record.
US Insider is a smaller digital title, so it is considerably more accessible than a national masthead and the routes reflect that. You can pitch the editorial team yourself at no cost and let fit and capacity decide. Contributed pieces published under your own byline are common at titles of this size, and they are legitimate as long as they are described as columns rather than as a journalist reporting on you. Sponsored placements exist, carry a label, and should be named honestly afterwards. The managed route is the one we work in: the angle developed with you, the piece written to the publication's standard, the placement handled, and your approval on the draft. One practical check on any smaller title, confirm the exact domain in writing, because similar names are common in this part of the market.
A national readership needs a reason to care beyond the fact that your company exists, so the pieces that work lead with something human or something surprising. That might be the problem you set out to solve and why nobody had solved it, the decision that changed the direction of the business, or the thing your industry consistently gets wrong at the customer's expense. It sits in the business, entrepreneurship or founder-profile coverage rather than in news. Clarity beats jargon with a broad audience, so the point should be plain in the first paragraph and understandable to someone outside your sector. A credential list is not a story, and neither is a milestone that only matters internally.
Tell us the story in a sentence. We reply within 24 hours and we will say plainly whether US Insider is realistic for you, and which route it would take.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for US Insider before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.