Get featured in Forbes Australia
The Australian edition, not Forbes US
We develop your Australian business story and pitch it toward Forbes Australia on your behalf. You approve every word before anything is submitted, and we are clear that earned editorial is never guaranteed.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in Forbes Australia?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About Forbes Australia
Forbes Australia is a licensed Australian edition of Forbes, produced here with its own editorial team covering local founders, investors, companies and the money moving around them.
Why a feature here matters
The Forbes name is recognised instantly, and the Australian edition reaches the local investors, partners and buyers who actually matter to an Australian business. It is worth being precise about which edition ran the piece.
Best for: Australian founders, executives and established local businesses.
How coverage happens at Forbes Australia
The Australian edition publishes under licence with its own newsroom, so pitching it is not pitching Forbes US and the American routes do not map onto it. Four things exist. Earned editorial is a local journalist deciding your story is worth publishing. Lists and rankings run on published criteria and entry windows, worth reading at source and worth pursuing only if you genuinely qualify. Sponsored or branded content is paid, produced commercially and labelled on the page, where readers can see the label. Agency-assisted pitching buys the angle, the writing and the targeting. Ask any supplier which of the four they are selling and get the answer in writing, because a guarantee of earned coverage describes something nobody outside that newsroom controls.
The kind of story that lands
Numbers, consequence and an Australian reader. A workable angle is usually evidence from inside your business that says something about a sector here: what your order data shows about where local customers are pulling back, how a policy change has moved your costs, why an industry works differently from how people assume it does. Funding and acquisitions can work when the amount, the investor or the sector makes them notable locally. Proof means figures you will stand behind and detail a journalist can confirm with a second source. It sits in the founders, companies, investing or wealth coverage. A useful check is whether you can write the single sentence a reader would repeat to a colleague. A company with no Australian presence or customers has nothing to offer this masthead.
How to Get Featured in Forbes Australia
Forbes Australia is a licensed Australian edition of the Forbes brand, produced here with its own editorial team. That single fact explains most of what founders get wrong about it.
What Forbes Australia actually is
Forbes Australia publishes under licence. It uses the Forbes name and format, and it makes its own editorial decisions from Australia. Its journalists live here, cover companies here, and answer to a local masthead.
It is a working newsroom covering Australian business: founders, investors, executives, private companies and the money moving around them. It also runs local lists and rankings, which have their own criteria and entry windows. Check those at source rather than relying on what anyone tells you about them.
How it differs from Forbes US
This is the correction worth reading twice. Appearing in Forbes Australia is not appearing in Forbes. The two are editorially separate operations.
Pitching one does not pitch the other. An editor here cannot commission you into the American masthead, and a US contributor cannot get you into the Australian edition. Coverage occasionally travels between editions, but that is a decision someone else makes afterwards, never something to plan around.
The routes differ too. Our separate guide to getting featured in Forbes covers Forbes Councils, BrandVoice and staff editorial in the US operation, and none of those map cleanly onto the Australian edition. If the American masthead is the goal, read that guide instead of this one.
One practical tell: check the address on the published piece. The Australian edition generally publishes on its own local domain, and the difference is visible to anyone who looks closely, including the investor you are hoping to impress.
What the Australian newsroom covers
Australian business, told for an Australian reader. Founders and family businesses, funding and acquisitions, property, resources, technology, wealth, and the people running large organisations here.
The bar is local relevance. A global trend gets covered when it lands in Australia. A founder gets covered when the Australian angle is genuinely theirs. If your company has no Australian presence, customers or story, this is the wrong masthead and no amount of pitching will fix that.
The routes in
- Earned editorial. A journalist or editor decides your story is worth publishing. Free, and entirely their call.
- Lists and awards. Local rankings with published criteria and application windows. A legitimate route if you actually qualify, and a waste of a quarter if you do not.
- Sponsored or branded content. Paid, produced commercially, and labelled on the page. Legitimate, but it is advertising and readers can see the label.
- Agency-assisted pitching. An agency builds the angle and takes it to the right person. You are paying for the work and the judgement, not for the outcome.
Ask which of the four you are being sold, and get the answer in writing. Anyone guaranteeing earned editorial in Forbes Australia is describing something they do not control.
What makes a story they will run
Numbers, consequence and a local reader. A raise with a notable Australian investor. Data from inside your business that says something about a sector here. A structural change in how an industry works, explained by someone who can evidence it.
"Australian founder builds successful company" is not a story. "Here is what our order data shows about where Australian customers are cutting back" is close to one.
Write the single sentence a reader would repeat to a colleague afterwards. If you cannot write that sentence, the pitch is not ready to send.
What we do
Digital Networking Agency develops the angle, writes it to editorial standard and pitches the people who cover your space. You approve everything before it goes anywhere.
The honest limit: we do not control the Forbes Australia newsroom, and we will say so when a respected Australian business or trade title is the realistic first step. Coverage compounds, and the first placement usually matters more than the logo on it.
How we get you in Forbes Australia
Questions about Forbes Australia
Is the Forbes Australia coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for Forbes Australia before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
Is Forbes Australia the same as Forbes?
No. It is a licensed Australian edition with its own editorial team and its own decisions. A feature there is a feature in the Australian edition, and describing it as Forbes US coverage is misleading.
Can you pay to be featured in Forbes Australia?
You can pay for sponsored or branded content, which is labelled as commercial. Earned editorial is an editorial decision and cannot be bought, whatever anyone offers.
Do I need to be an Australian business?
You need an Australian story. International companies do get covered when they are doing something here that matters to Australian readers.