Orange County stories, written to the Register standard
We write a custom feature about you and manage the placement. You approve every word before it goes live.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
The Orange County Register is the daily newspaper of Orange County, California, and part of the Southern California News Group. It covers local news, California politics, business, real estate, theme parks, sport, food and opinion.
The Register is one of Orange County's best-known news brands, so a feature there reaches local customers, homeowners, employers and civic leaders in a title they already read.
Best for: Orange County founders, business owners, real estate and hospitality professionals, physicians, lawyers, nonprofit leaders and experts with a local angle.
There are two ways in. You can approach the Register yourself: find the reporter who covers your city or subject and send a short, specific pitch, use the news tip route on its site, or submit a letter or guest commentary to its opinion pages. This approach is free, but it is slow, and the editors decide what runs and when. The second way is to work with DNA. We develop the angle with you, write the feature to the Register standard and manage the placement. You approve every word before it goes live, and nothing is published without your sign-off.
The Register is an Orange County paper first, so a story needs a real local stake. Its business and real estate coverage suits a founder or executive explaining what a change in housing, development or the regional economy means for families and employers. Its opinion pages suit expert analysis of a California or county issue, particularly on government and the economy. Its food, travel and things-to-do coverage fits restaurants, venues and hospitality businesses with something genuinely new. Strong pieces carry named people, local detail and a clear reason an Orange County reader should care now. National commentary with a local name added on top rarely fits, and neither does a company announcement with no wider consequence for the county.
To get featured in the OC Register, you either give one of its reporters an Orange County story worth covering, submit a letter or opinion piece for its editors to consider, or have a feature developed and placed with professional help. Whichever route you take, the story needs a real Orange County angle, because that is what the paper exists to cover.
Pitching the newsroom yourself is free, but it is slow and the editors decide what runs. DNA offers another way in: we develop the story with you, write it to the Register standard, manage the placement, and you approve every word before it goes live.
The Orange County Register is the daily newspaper of Orange County, California, and is widely known as the OC Register. It is part of the Southern California News Group, which publishes several daily titles across the region, and it is owned by MediaNews Group. Its opinion pages have a long-standing reputation for a libertarian-leaning outlook on government and the economy.
The site is built around local news for Orange County's cities, from Anaheim and Irvine to the beach towns along the coast, along with California politics, business and real estate. It covers Disneyland and the region's theme parks closely, and sport is a major draw, with the Angels, the Ducks, college teams and high school sports. It also covers food and dining, things to do, health, opinion and obituaries.
For news coverage, the practical route is to identify the reporter who covers your city or subject, read what they have written recently, and send a short, specific note with the facts and the local reason to care. Bylines make it clear who covers which beat. A pitch that names Orange County people, places and consequences will travel further than a general press release.
Be realistic about the bar: the newsroom covers what it judges newsworthy, and no form turns a company announcement into a story.
People often search for how to submit a story to the OC Register. The paper lists ways to contact its newsroom and send news tips on its site, and its opinion pages set out how to submit letters and guest commentary. Check those pages for the current requirements before you send anything. In general terms:
Local relevance is the first test. A founder on what a change in housing or zoning means for Orange County families, a physician on a public health issue in the county, a hospitality owner on tourism around the theme parks, or a restaurant opening something genuinely new in a coastal town all fit. Strong pieces carry named people, local detail and good timing. If you are weighing a regional daily against national titles, the guide to tier 1 vs tier 2 publications explains the trade-offs.
With DNA, the work runs in four steps. We check whether your story has a real Orange County angle and tell you plainly if it does not. You share the substance: what you do, what has changed and why it matters locally. We draft the feature to the Register standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
Expect weeks rather than days. The angle, the drafting, your review and the placement all take time.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for OC Register before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.
Use the newsroom contact and news tip routes listed on the Register site, or pitch the reporter who covers your city or subject directly. Lead with the facts and the reason an Orange County reader should care.
Yes, its opinion pages run letters from readers and guest commentary. Check those pages for the current requirements, and write about an issue where you have real expertise or direct experience.
Yes, when there is a story with real local interest. You can pitch the relevant reporter yourself, or work with DNA: we develop the angle, write the feature to the paper's standard and manage the placement, and you approve every word first.