Get featured in Business Insider
Hard to get, and worth it for that reason
We build the story and the press record that make coverage at this level plausible, then pitch on your behalf. We are honest with you about the odds before we start.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in Business Insider?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About Business Insider
Business Insider is one of the most-read business publications in the world, written by its own newsroom and covering companies, markets, tech and careers for business decision-makers.
Why a feature here matters
Because it is genuinely difficult. A Business Insider mention signals that a working journalist judged your story worth telling — and its readers are the people in a position to act on it.
Best for: Founders and executives with a substantive, evidenced story.
How coverage happens at Business Insider
Almost everything on Business Insider is written by its own reporters, and there is no contributor network to join, which makes it unlike Forbes or Entrepreneur. That leaves two honest routes. A reporter decides to cover you or quote you, which is a newsroom decision and cannot be bought or guaranteed by anyone. Or you appear in clearly labelled sponsored content, which is a commercial product and should never be described as editorial. The way we work toward the first is to make you useful: available for expert comment on stories already in motion, with evidence a reporter can check, and a record of substantive coverage behind you. We will say plainly whether this is a near-term target or something to build toward.
The kind of story that lands
This newsroom runs on specifics, so the currency is information other people do not have: internal numbers, documents, a first-person account of how something actually worked, or a trend evidenced with data rather than opinion. A founder willing to say what a decision genuinely cost, with the figures attached, is far more interesting here than one describing growth. Expert comment counts too, and being the person who can credibly explain a development in your sector at short notice is how most relationships with reporters at this level begin. It sits in the company, careers, markets or tech coverage depending on the desk. A company announcement with nothing checkable behind it goes nowhere, whatever the size of the business.
How we get you in Business Insider
Questions about Business Insider
Is the Business Insider coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for Business Insider before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.