For healthcare and health-tech leaders
We develop and place a feature about your work in Healthcare Business Today. You approve every word before it goes live.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
Healthcare Business Today covers the business of healthcare for providers, executives and health-tech founders.
A targeted healthcare audience that takes clinical and operational credibility seriously. The right room for a health-focused story.
Best for: Providers, health-tech and medical practices.
This is a trade publication that accepts bylined submissions, so the route in is a contributed article rather than a pitch to a reporter. You can submit yourself at no cost, and acceptance turns on fit, quality and editorial capacity as it does anywhere. The managed route is the same door with the work done for you: the angle agreed, the piece written to the publication's standard, the submission handled, and the draft approved by you before anything is sent. There is no newsroom investigation to buy and no sponsored tier worth dressing up as one. Because your name sits on every claim in a regulated industry, the review step matters more here than almost anywhere else, and we will not skip it.
Healthcare readers want something they can use on Monday and they spot fluff quickly. What lands is operating experience described concretely: what a staffing model did to turnover on a unit, how a revenue cycle change played out through a payer contract, what an implementation cost in clinician time before it saved any. It sits in the operations, workforce, finance or health IT coverage. Show that you know the rules you work under, whether that is HIPAA, CMS requirements or state licensure, because administrators and practice owners notice when you do not. Stay inside your lane on outcomes: a contributed feature is thought leadership, not clinical evidence or regulatory clearance, and overclaiming loses exactly the readers you want.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Healthcare Business Today before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.