Get featured in Boston Herald
Boston news, politics and sport, tabloid style
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in Boston Herald?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About Boston Herald
The Boston Herald is one of the oldest daily newspapers in the United States and is part of MediaNews Group. It covers Boston and Massachusetts in print and at bostonherald.com.
Why a feature here matters
It is read by people who follow Boston closely, from City Hall and the State House to the city's teams, so a feature here reaches a local audience that cares about the region.
Best for: Boston and Massachusetts businesses, founders, restaurants, health practitioners, sports and fitness brands, and community organisations.
How coverage happens at Boston Herald
There are two ways in. The first is to approach the paper yourself. The newsroom takes news tips, and the opinion pages run letters and guest op-eds, with the submission route set out on the Herald's own site. That is free and suits a strong argument or genuine news, but it is slow, there is no promise of a reply, and the editors decide what runs. The second is to work with DNA. We develop the angle with you, write the feature to the Herald's standard, manage the placement and send you the draft first. Nothing goes live until you have approved every word, and we will say if another outlet suits your story better.
The kind of story that lands
The Herald is a Boston paper with a direct, punchy voice. Its pages cover local news, crime, Massachusetts politics and the State House, business, entertainment, food and things to do, and a large amount of sport built around the Red Sox, Patriots, Celtics and Bruins. Its opinion section mixes editorials, columnists, letters and guest op-eds. The stories that suit it are local and plain-spoken: a Boston founder solving a city problem, a Massachusetts employer growing, a restaurant with a story behind it, or an expert who can explain a local issue in a few clear sentences. A story with no Boston or Massachusetts angle is better placed in a national title.
How to Get Featured in the Boston Herald
What the Boston Herald is
The Boston Herald is one of the oldest daily newspapers in the United States and one of Boston's two major dailies. It is part of MediaNews Group and publishes in print and at bostonherald.com. Its style is tabloid in the traditional sense: direct headlines, strong opinions and a close eye on City Hall, the State House and the city's teams.
If you want to get featured in the Boston Herald, there are three realistic routes. Send genuine news to the newsroom, submit an op-ed or letter to the opinion pages, or work with an agency such as DNA, which develops a feature about you, writes it to the Herald's standard and manages the placement, with your approval on every word.
What the Boston Herald covers
News coverage centres on Boston and Massachusetts: local government, crime and courts, transport, education, health and the politics of Beacon Hill. Sport is a major strand, with heavy coverage of the Red Sox, Patriots, Celtics and Bruins as well as college and high school sport. The paper also runs business, entertainment, food, things to do and lifestyle coverage, and an opinion section built around its own editorials, regular columnists, letters from readers and guest op-eds.
How to get featured in the Boston Herald
Decide first what you have. News, such as a new opening, a significant local contract or a development that affects Boston residents, belongs with the newsroom. An argument about a public issue belongs with the opinion desk. A profile of your business, expertise or personal story is a feature.
For news, use the newsroom contact details listed on the Herald's site, lead with the Boston angle and name a person who can speak to it. For a feature, DNA develops the angle with you, writes the piece to the paper's standard and manages the placement. You approve every word before it goes live.
How to submit an op-ed to the Boston Herald
The Herald's opinion pages run guest op-eds and letters to the editor alongside its own editorials and columnists. The opinion desk accepts submissions through the route listed on the paper's site, and that is the place to check for current guidelines. We are not going to quote an address, a length or a policy here, because those details change and the Herald's own site is the reliable source.
What gets published is the opinion editors' decision. A strong op-ed makes one clear argument about a live Boston or Massachusetts issue, explains why the writer is qualified to make it and is open about any personal interest. A promotional piece dressed up as an argument will not get far.
What makes a strong piece for the Boston Herald
Local relevance and plain language come first. A Boston founder solving a problem for the city, a Massachusetts employer creating jobs, a restaurant with a story behind its menu, or a health expert explaining a local concern in simple terms all fit the Herald's pages. Specific details and named places carry more weight than adjectives. If your story is national rather than local, a title such as USA Today may suit it better, and we will say so.
How the process works with DNA
We start by understanding your business and what you want Boston readers to know. We find the angle that suits the Herald's sections and write the feature in the paper's direct style. You receive the draft, ask for changes and approve every word before anything goes live. We then manage the placement and keep you informed. If an op-ed under your own name is the better route, we can talk that through with you instead.
How long it takes
Expect weeks rather than days. Developing the angle and agreeing the draft take time, and a busy news cycle in Boston can move a story. We do not promise a publication date or an outcome.
How we get you in Boston Herald
Questions about Boston Herald
Is the Boston Herald coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for Boston Herald before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
How do I submit an op-ed to the Boston Herald?
Use the opinion submission route listed on the Herald's own site and check its current guidelines there. Make one clear argument on a Boston or Massachusetts issue. The opinion editors decide what runs.
Does the Boston Herald publish letters to the editor?
Yes. Letters from readers appear in the opinion section alongside editorials, columnists and guest op-eds. Letters are usually short responses to something the paper has published or to a current local issue.
Can a business be featured in the Boston Herald?
Yes, when the story has a real Boston or Massachusetts angle. DNA can develop the feature, write it to the Herald's standard and manage the placement, and nothing goes live until you have approved every word.