Get featured in TIME
News and ideas, written to TIME's standard
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in TIME?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About TIME
TIME was founded in New York in 1923 by Henry Luce and Briton Hadden and is one of the best-known news magazines in the world. It has been owned by Marc and Lynne Benioff since 2018.
Why a feature here matters
TIME is a household name around the world, so a feature there gives founders, executives and experts a reference that customers, investors and partners recognise straight away.
Best for: Founders and chief executives, innovators in health, technology and climate, policy and academic experts, and leaders with a story of national or global relevance.
How coverage happens at TIME
There are two ways in. You can approach TIME yourself: pitch the reporter or editor who covers your field with a specific, timely story, or pitch an opinion piece to its Ideas section, following the guidance TIME gives on its site. That route is free, but it is slow, competition is fierce and the editors decide what runs. Person of the Year and the TIME100 are TIME's own selections and cannot be applied for. The second way is to work with DNA. We develop the angle with you, write the feature to TIME's standard and manage the placement. You approve every word before it goes live.
The kind of story that lands
TIME looks for stories that explain a wider shift, not a single announcement. Its business and technology pages suit founders and executives whose work is changing how an industry or a workforce operates. Its health and science coverage suits clinicians and researchers who can explain what a development means for ordinary people. Its Ideas section suits experts with a clear, well-argued view on a public question that is live right now. Entertainment coverage needs a genuine cultural moment. Strong pieces are plain, specific and backed by evidence, with named people and real consequences. Promotional language, vague claims of disruption and stories that matter only to one company do not fit TIME's readers.
How to Get Featured in TIME Magazine
To get featured in TIME Magazine, you either give one of its reporters or editors a story they want to cover, pitch an opinion piece for its Ideas editors to consider, or have a feature developed and placed with professional help. Each route depends on a story with relevance well beyond your own organisation.
Pitching TIME yourself is free, but it is slow and the editors decide what runs. DNA offers another way in: we develop the story with you, write it to TIME's standard, manage the placement, and you approve every word before it goes live.
What TIME is
TIME was founded in New York in 1923 by Henry Luce and Briton Hadden and became one of the best-known news magazines in the world. It has been owned by Marc and Lynne Benioff since 2018. It is known for its red-bordered covers and for franchises such as Person of the Year and the TIME100 list of influential people.
What TIME covers
TIME covers the news and the ideas behind it. Its site is organised around sections including:
- Politics and World: reporting and analysis on American and international affairs.
- Business and Tech: companies, markets, leadership and the technologies changing work and daily life.
- Health and Science: medicine, wellbeing, climate and research.
- Entertainment: film, television, music and books.
- Ideas: opinion and analysis from TIME writers and outside contributors.
How often TIME Magazine publishes
TIME began as a weekly news magazine and is still best known in that format. Its print schedule has changed over the years, with some combined issues, so check the current issue information on its site for the exact schedule. Online, TIME publishes news, analysis and features every day, and that is where most new coverage first appears.
How to get featured in TIME
For news coverage, the practical route is to find the reporter who covers your field, read their recent work and send a short, specific pitch with what is new and why it matters to a national or global audience. TIME rarely covers a single company's announcement on its own; it looks for stories that explain a wider shift in health, technology, business, climate or society.
Person of the Year and the TIME100 are TIME's own selections. There is no application for either, so treat them as recognition that follows sustained influence rather than a target to pitch.
How to submit an op-ed to TIME
Opinion at TIME sits in its Ideas section, which publishes pieces from outside contributors as well as its own writers. If you want to submit an op-ed, follow the guidance TIME currently gives on its site for pitching the section, and if no route is listed, pitch the Ideas editor whose recent work is closest to your subject. Strong opinion pitches come from people with real expertise or direct experience, tie the argument to something happening now, and say clearly what the reader will learn.
What makes a strong piece for TIME
TIME readers expect clarity and consequence. A physician explaining what a new treatment means for patients, a founder whose technology is changing how an industry works, or a leader with a hard-won view on a public question all fit. Promotional language, vague claims and stories that matter only to one company do not. For business stories with a narrower audience, Forbes or Fast Company may be a closer fit.
How the process works
With DNA, the work runs in four steps. We test whether your story has the reach TIME looks for and say so honestly if it does not. You share the substance: your expertise, your work and the evidence behind it. We draft the feature to TIME's standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
How long it takes
Expect weeks rather than days. The timeline depends on developing the angle, drafting, your review and the placement itself, and we do not promise dates we cannot control.
How we get you in TIME
Questions about TIME
Is the TIME coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for TIME before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
How often does TIME Magazine publish?
TIME began as a weekly magazine and its print schedule now includes some combined issues, so check its site for the current schedule. Its website publishes new stories every day.
Can I submit an op-ed to TIME Magazine?
Opinion runs in the Ideas section, which publishes outside contributors. Follow the guidance TIME gives on its site for pitching the section, or pitch the Ideas editor closest to your subject. The editors decide what runs.
Can I apply to be in the TIME100 or Person of the Year?
No. Both are TIME's own selections and there is no application. A feature developed with DNA is a separate route, built around your story and approved by you before it goes live.