Get featured in Daily Echo
Southampton and Hampshire stories, told properly
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in Daily Echo?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About Daily Echo
The Daily Echo is Southampton's daily newspaper, covering the city and the surrounding parts of Hampshire. It is part of Newsquest, the regional publishing group.
Why a feature here matters
The Echo is the paper Southampton and its surrounding towns read for local news, so a feature there reaches the customers, employers and community leaders who matter to a Hampshire business.
Best for: Southampton and Hampshire founders, business owners, property and hospitality businesses, clinicians, charities and local experts.
How coverage happens at Daily Echo
There are two ways in. The first is to approach the Echo yourself. The paper lists contact details for its newsroom on its site, so you can send a story idea, a news tip or a press release to the team that covers your area or subject. That route is free, but it is slow, there is no promise of a reply, and the Echo's journalists decide what runs. The second way is to work with DNA. We develop a Southampton or Hampshire angle with you, write the feature to the Echo's standard and manage the placement. You approve every word before it goes live, and we tell you plainly if your story belongs in a different title.
The kind of story that lands
The Echo is a local paper first, so the story needs a real stake in Southampton or the surrounding area. A business opening or expanding in the city, a port, maritime or logistics firm explaining a change that affects local jobs, a hospitality venue with something genuinely new, or a clinician or charity leader speaking to a local issue all fit. Strong pieces name the place and the people, explain what changes for readers in Southampton, Eastleigh or the New Forest, and avoid the tone of a brochure. A national story with a Hampshire name attached rarely works; the angle has to start locally and be clear from the first line.
How to Get Featured in the Daily Echo
To get featured in the Daily Echo, you need a story with a genuine Southampton or Hampshire angle. You can send it to the newsroom yourself, using the contact details the paper lists on its site, or have a feature developed and placed with professional help.
Pitching the newsroom is free, but the Echo's journalists decide what runs and there is no promise of a reply. DNA offers another way in: we develop the story with you, write it to the Echo's standard, manage the placement, and you approve every word before it goes live.
What the Daily Echo is
The Daily Echo is Southampton's daily newspaper. It covers the city and the surrounding parts of Hampshire, and it is part of Newsquest, the regional publishing group behind many local titles across the UK. It is a separate paper from the Bournemouth Echo, which serves Dorset, even though the two names are often confused in search.
What the Daily Echo covers
The Echo's coverage is rooted in Southampton and nearby communities such as Eastleigh, Totton and the New Forest. Its site carries local news, crime and courts, council decisions, business, property, what's on, and sport, with extensive coverage of Southampton Football Club. It also publishes readers' letters and community stories. The common thread is local consequence: what a decision, opening or event means for people who live and work in the area.
How to get featured in the Daily Echo
Start with the angle, not the announcement. The Echo is interested in what happens in Southampton and Hampshire, so your story should be clear about the place, the people involved and why a local reader should care now. Then choose the route:
- Pitch the newsroom yourself with a short, factual note, using the contact details the Echo lists on its site.
- Contact the reporter who covers your subject, such as business or property, after reading what they have written recently.
- Work with DNA if you want a fuller feature developed, written to the Echo's standard and placed for you.
How to submit a story to the Daily Echo
The Echo lists contact details for its newsroom on its site, and that is the route for story ideas, news tips and press releases. Put the news in the first line, say where it is happening, give names and a way to reach you, and attach a good photograph if you have one. Keep it short: a local journalist reading dozens of messages a day needs to see the story quickly. If you are responding to something the Echo has already reported, say so and explain what you can add. We have not listed an address here because the Echo's own site is the place to find the current one.
What makes a strong story for the Echo
Southampton is a port city with a large university population, a busy retail centre and strong links to the maritime, logistics and cruise industries, so stories that touch those parts of local life often land well. A founder opening premises in the city centre, a firm creating local jobs, a restaurant or venue with a genuinely new offer, a clinician explaining a local health issue, or a charity launching a service in the area all fit. Stories that read like brochure copy, or national commentary with a Hampshire name added, do not. For a national audience, a title such as the Independent is usually the better fit.
How the process works
With DNA, the work runs in four steps. We check whether your story has a real Southampton or Hampshire angle, and we tell you if it does not. You share the substance: what you do, what is new and who it affects. We draft the feature to the Echo's standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
How long it takes
Allow time for the angle, the drafting, your review and the placement. Expect weeks rather than days for a feature.
How we get you in Daily Echo
Questions about Daily Echo
Is the Daily Echo coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for Daily Echo before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
How do I submit a story to the Daily Echo?
Use the newsroom contact details listed on the Echo's site. Send a short note with the news in the first line, the location, the people involved and how to reach you. The Echo's journalists decide whether to follow it up.
Is the Daily Echo the same as the Bournemouth Echo?
No. The Daily Echo is Southampton's paper and covers Southampton and the surrounding parts of Hampshire. The Bournemouth Echo is a separate title serving Bournemouth and Dorset.
Does the Daily Echo cover local businesses?
Yes. Business openings, expansions, local jobs and property all feature regularly. The story needs a clear local angle and real news, rather than a promotional message.