Get featured in Miami Herald
South Florida stories, written to the Herald's standard
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in Miami Herald?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About Miami Herald
The Miami Herald is Miami's daily newspaper and part of McClatchy. It covers Miami-Dade and South Florida, along with Latin America and the Caribbean, and its sister title el Nuevo Herald publishes in Spanish.
Why a feature here matters
The Herald is the paper of record for Miami, so a feature there reaches the South Florida customers, investors, employers and civic leaders who already rely on it.
Best for: Miami and South Florida founders, real estate and hospitality businesses, physicians, lawyers, Latin America-focused firms, nonprofits and local experts.
How coverage happens at Miami Herald
There are two ways in. The first is to approach the Herald yourself. Its opinion desk accepts op-eds and letters to the editor through the routes listed on its site, and news tips and press releases are best sent to the reporter or desk that covers your subject. That route is free, but it is slow, there is no promise of a reply, and the editors decide what runs. The second way is to work with DNA. We develop a South Florida angle with you, write the feature to the Herald's standard and manage the placement. You approve every word before it goes live, and we tell you plainly if your story belongs elsewhere.
The kind of story that lands
The Herald is a Miami paper first, so the story needs a real stake in South Florida. Its business coverage suits founders and executives explaining what a development, a move to Miami or a new market means for local jobs and customers. Real estate, hospitality, health and trade with Latin America are all strong territory. Its opinion pages suit experts with a clear argument on a local or regional issue, rather than promotion of their own organisation. Strong pieces name the neighbourhood or city, the people involved and what changes for readers now. National commentary with a Miami name attached rarely works.
How to Get Featured in the Miami Herald
To get featured in the Miami Herald, you either give its reporters a South Florida story they want to cover, submit an op-ed or letter to its opinion desk, or have a feature developed and placed with professional help.
The do-it-yourself routes are free, but the Herald's editors decide what runs. DNA offers another way in: we develop the story with you, write it to the Herald's standard, manage the placement, and you approve every word before it goes live.
What the Miami Herald is
The Miami Herald is Miami's daily newspaper and one of the best-known regional titles in the United States. It is part of McClatchy, and its sister paper, el Nuevo Herald, publishes in Spanish for the region's large Spanish-speaking readership. The Herald has won Pulitzer Prizes for its reporting and is widely respected for its coverage of Florida, Latin America and the Caribbean.
What the Miami Herald covers
The site is organised around local news, sport, business, opinion and entertainment, with coverage of real estate, things to do, food and Florida politics. Its local reporting spans Miami-Dade and the wider South Florida area. Its international desk follows Cuba, Venezuela, Haiti and the rest of Latin America closely, which reflects Miami's role as a gateway to the region.
How to get featured in the Miami Herald
For news coverage, the practical route is to find the reporter who covers your subject. Read recent Herald stories on your industry or neighbourhood, note who wrote them, and send a short, specific note with the facts and a local reason to care. The Herald also lists ways to send news tips on its site, which suits time-sensitive information. Press releases are most useful when they go to the right reporter or desk, not to a general inbox, and when they contain genuine local news rather than promotion.
How to submit an op-ed to the Miami Herald
The Herald's opinion desk accepts op-ed submissions through the route listed on its site, and its guidelines there set out what it needs. In general terms, an op-ed should be original and exclusive to the Herald, argue a clear point on an issue that matters to South Florida readers, and come from someone with real expertise or direct experience. Pieces that promote the writer's own business or organisation are unlikely to run. Check the site for the current length and contact requirements before sending.
How to submit a letter to the editor
Letters to the editor are shorter, usually a direct response to something the Herald has published or to a current local issue. The opinion section lists how to send one. Include your full name and where you live, keep the letter focused on one point, and send it while the subject is still in the news.
What makes a strong piece for the Herald
Local relevance is the first test. A founder relocating a business to Miami, a developer explaining what a project means for a neighbourhood, a physician on a public health issue in South Florida, or a trade firm on a shift in Latin American markets all fit. Generic national commentary does not. For a story aimed at a national readership, see how pieces are shaped for USA Today.
How the process works
With DNA, the work runs in four steps. We check whether your story has a real South Florida angle and tell you if it does not. You share the substance. We draft the feature to the Herald's standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
How long it takes
The angle, drafting, your review and the placement all take time. Expect weeks rather than days for a feature.
How we get you in Miami Herald
Questions about Miami Herald
Is the Miami Herald coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for Miami Herald before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
How do I submit an op-ed to the Miami Herald?
The opinion desk accepts op-eds through the route listed on the Herald's site, where it sets out its current requirements. Send an original, exclusive piece that argues a clear point for South Florida readers, with a short note on your expertise.
How do I submit a letter to the editor of the Miami Herald?
The opinion section lists how to send a letter. Keep it short and focused on one point, respond to something current, and include your full name and where you live.
Can I send a news tip or press release to the Miami Herald?
Yes. The Herald lists ways to send news tips on its site, and press releases work best when sent to the reporter or desk covering your subject. Its journalists decide what to report.