Where the finance audience reads
We write your feature and manage the placement in Benzinga. You approve every word before it goes live.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
Benzinga is a fast-moving financial media brand read by investors, traders and a financially engaged audience.
Valuable if you are raising, in fintech, or selling to people who take markets seriously. It carries credibility with a sceptical, detail-driven readership.
Best for: Fintech, finance and investor-facing founders.
Benzinga publishes a mix of staff editorial, contributor articles and press release content, in different sections and under different bylines. Staff reporting is a newsroom decision and behaves like any earned pitch: news value, fit, and whether an editor has capacity that week. The contributor and feature route is the one most clients use, where the piece is written to the publication's standard and placed, and it is the route we work in. Release content is a separate product again, and should not be priced or described as editorial. Whichever route applies, a feature is coverage and not a recommendation about a security, and it should never be presented that way to readers, investors or anyone reviewing your materials.
Finance readers discount adjectives automatically, so the piece has to rest on figures and a view. The shape that works is a thesis about the sector you operate in, evidenced with numbers you can stand behind: what your transaction data shows about how a customer segment is behaving, why a funding market has shifted, what a change in rates does to the unit economics of your model. Name the period and the basis. It sits alongside the market and sector coverage that traders and retail investors already read on purpose, which is the whole value. Leave out superlatives, share-price forecasts and anything that reads as a nudge to buy, because this readership spots it immediately.
Published in BenzingaA Newport Beach recovery center built on treating root causes, not symptoms — and the founder's plan to take it international.Mark Manderson — Founder, Pacific Shores RecoveryYes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Benzinga before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.