PR for Consultants
By the time a client contacts you, they have already narrowed the field. What you want is to be the name that survives the search.
Why press works for consultants
Clients hiring a consultant are managing risk — their own. Choosing wrong costs them budget and credibility internally.
Published expertise reduces that risk. A feature in a business publication signals that your thinking has been vetted by someone with no stake in the outcome. On a shortlist of equally qualified people, it is often the tiebreaker nobody names out loud.
What most consultants get wrong
They lead with their methodology.
Nobody outside your firm cares about the framework. What editors publish — and what clients respond to — is the diagnosis: what you see going wrong in your sector, the mistake you watch companies repeat, the shift your clients are unprepared for.
Show the thinking. The methodology sells itself afterward.
Where we place consulting clients
Business and industry publications read by executives and decision-makers — including CEO Weekly, MSN, Yahoo Finance, NY Weekly, Digital Journal and Benzinga.
We match the publication to the buyer you are trying to reach.
What a feature does for your business
A permanent, indexed article that appears during due diligence. A credential in proposals and pitch decks. Something a procurement team can point to when justifying the choice internally.
It also supports pricing. Consultants with visible published expertise defend higher fees more comfortably, because the client has independent evidence of the value.
How it works
Share your perspective and your market. We develop the angle, write the piece to editorial standard, and manage placement. You review and revise until it is right, and nothing publishes without your approval.
Frequently asked questions
Does this work for a solo consultant?
Yes, and often better. Editors publish individuals with clear expertise more readily than firms with committee-written positioning.
What if my work is confidential?
We write around it. A strong piece can rest entirely on patterns and principles without naming a single client or engagement.
How does this compare to LinkedIn content?
They do different jobs. LinkedIn reaches your existing network; a published feature reaches people who have never heard of you and carries the publication's credibility rather than your own.