PR for Attorneys
Someone with a legal problem searches before they call. They read, compare, and form a view about who is competent long before a consultation.
Press shapes that view.
Why press works for law firms
Legal services are high-stakes and hard to evaluate. Prospective clients cannot judge your legal reasoning, so they judge the signals available to them.
An attorney quoted on a development in their field reads as an authority. It also matters to referral sources — other lawyers send work to people who appear credible in public, and that referral flow is often worth more than direct inbound.
What most firms get wrong
They advertise results.
Editors do not publish case outcomes, and depending on your jurisdiction there may be limits on how you present them anyway. What editors do publish is explanation: what a new ruling means for ordinary people, the mistake clients make before they call a lawyer, the change in your practice area that nobody has noticed yet.
Explain the law. The authority is the point.
Where we place legal clients
Business and general-interest publications where prospective clients and referral sources actually read — including CEO Weekly, MSN, NY Weekly, Yahoo Finance and Digital Journal.
What a feature does for your practice
A permanent, indexed article that appears when a prospective client or referring attorney searches your name. Something for your firm bio and your speaking materials. Third-party credibility that supports your positioning without making claims about outcomes.
How it works
Share your practice area and your perspective. We develop the angle, write the piece to editorial standard, and manage placement. You review and revise until it is right, and nothing publishes without your approval.
We write to inform, not to make claims about results.
Frequently asked questions
Will this conflict with attorney advertising rules?
Editorial commentary is generally treated differently from advertising, but rules vary by jurisdiction and bar. We write educational pieces rather than results claims, and you should review anything published against your own bar's guidance.
What would the article cover?
Typically an explanation of something in your practice area — a legal change, a common misunderstanding, or what people should know before they need a lawyer.
Can we mention specific cases?
We avoid it. Confidentiality aside, a piece built on principles rather than case outcomes is both safer and more likely to be published.