PR for Artists
A curator, a booker, a collector or a label hears your name once. Then they search it.
What comes back shapes whether they take the next step.
Why press works for artists
Creative work is judged partly on the work and partly on its context: who has written about it, how it has been described, and whether anyone outside your own circle has taken it seriously.
Social media shows that you make things. Published coverage shows that someone with an editorial platform decided the work was worth their readers' time. For galleries, venues, festivals and commissioning clients, that context does a great deal of quiet work.
Earned reviews versus paid features
This is the distinction that matters most, and it is often blurred.
Earned coverage — a review, an interview, a premiere, a place in a round-up — is an editor's or critic's decision. Music and arts desks are selective, receive far more submissions than they can cover, and nobody can guarantee a review or its verdict.
Paid and agency-placed features are profiles written about you and placed in a publication that accepts them. They are useful and permanent, but they are not criticism, and they should never be presented as a critic's endorsement.
Both have a place. We tell you which one you are getting before anything is written.
What most artists get wrong
They send the work and wait for it to speak for itself.
Editors need a reason to cover it now, and a way in for readers who have never heard of you. A release, an exhibition opening, a collaboration, a shift in your practice, a subject your work addresses that is already being discussed.
The work is the substance. The angle is what gets it read.
Where we place artists
Creative and culture publications including Artist Weekly and Famous Times, alongside general-interest titles such as LA Wire. For music and culture stories with genuine weight, we pitch mastheads such as Rolling Stone UK and Rolling Stone Australia, where coverage is earned and remains the editors' decision.
A painter preparing a first solo show and a musician releasing a record need different rooms, and we will tell you which suit your work.
How it works
Share your work, what is coming up and who you want to reach. We develop the angle, write the piece to editorial standard and manage placement. You review and revise until it is right, and nothing publishes without your approval.
For a fuller picture of how arts and music coverage works, read how to get press as an artist.
Frequently asked questions
Can you get my album or exhibition reviewed?
We can pitch it to the writers who cover your kind of work, with the materials they expect. Whether it is reviewed, and what the review says, is the publication's decision.
I do not have a big following. Is it too early?
No. Editors cover work and stories, not follower counts. What helps is something specific to point to — a release, a show, or a project with a clear idea behind it.
Can I use a feature in my press kit?
Yes. Link it from your website, portfolio or EPK, and describe it accurately. A profile is not a review, and presenting it honestly protects the credibility it gives you.